RICHMOND, VA. — Next Round, a trade-in platform for golf retailers, fitters, and private clubs, announced today that it has issued more than $10 million in trade-in credits across a network of more than 600 partner facilities nationwide. Fueled by more than 50,000 completed trade-in transactions, that credit has impacted an estimated $50 million in retail sales, with recipients spending approximately five times the face value of their trade-in credit on new equipment and pro shop purchases.
The milestone reflects a model built around the retail transaction itself. Trade-in credit reduces the out-of-pocket cost of upgrading, making better equipment more accessible to more golfers while keeping quality clubs in circulation rather than sitting unused. Credit issued through the Next Round portal can be applied to anything in the pro shop, from equipment and fittings to apparel and accessories, keeping revenue on property and supporting the professionals running the shops.
“Achieving the $10 million milestone matters because of what it represents for our partners,” said Steve Stoloff, Founder and President of Next Round. “The facilities seeing the strongest results are the ones that have made trade-in part of the fitting conversation, versus an afterthought. Whoever captures the trade-in controls the next purchase, and our partners are keeping that purchase on property."
Much of that activity is tied to fitting appointments, where trade-in credit often helps members justify larger purchases. Facilities that incorporated Next Round links into fitting reminders and fitter outreach consistently saw stronger member participation, reinforcing that trade-ins are most effective when integrated directly into the purchasing experience. Findings from Next Round’s 2026 Benchmark Survey showed that 42.9 percent of PGA Professionals identified “credit stays in the shop” as the program’s most compelling feature. By keeping credit in-house rather than offering cash back, the program turned trade-ins from a member convenience into a meaningful source of revenue.
This milestone also reflects the scale of Next Round's partner network, with more than 600 facilities nationwide, including 60 percent of the top clubs in the Middle Atlantic region. Through partnerships with the Middle Atlantic, Metropolitan, and Carolinas PGA Sections, the platform has expanded from its eastern base into nearly every major golf market in the country. In addition, Next Round has recently expanded its services internationally and is now present at golf facilities in the UK and Canada.
"When trade-in is built into the fitting experience, it becomes more than a promotion. The trade-up bonus gives golfers a reason to book an appointment, and our fitters have embraced it as a closing tool," said Colin Hall, Chief Marketing Officer of Club Champion. "The result is more appointments, stronger conversions, higher ticket values, and increased customer satisfaction. The platform is built for how we operate, and as a partner, Next Round is invested in figuring out what works."
Next Round’s growth has extended beyond the pro shop to also help support the game's future. Proceeds from the trade-in program have contributed toward a lifetime donation commitment of $250,000 to First Tee, helping fund programs that use golf to build confidence, character, and leadership skills in young people nationwide. As the company continues to expand, Next Round plans to grow its partner network, further develop its pro portal tools, and introduce a new leaderboard-style competition across participating clubs.
About Next Round
Founded in Richmond, Virginia, Next Round provides high-quality, gently used golf equipment and turnkey trade-in programs that make upgrading clubs seamless, convenient, and rewarding for golfers and facilities alike. The company’s industry-leading operations minimize staff hassle, enhance the member experience, and support golf facilities. Beyond creating value for golfers and pro shops, Next Round is committed to growing the game by supporting organizations such as First Tee and PGA HOPE, helping make golf more accessible to players of all ages and abilities. Each trade-in advances this mission, while giving clubs a second life, reducing landfill waste and promoting a more sustainable future, combining social impact, environmental responsibility, and industry innovation.
Connect with Next Round on their website or on social media: Facebook and Instagram.