FRISCO, Texas (July 14, 2026) – Summer Jam, the PGA Buying Summit's after-hours festival experience, will bring together buyers, exhibitors, PGA of America Golf Professionals and North Texas golf consumers to the PGA District at PGA Frisco on Monday, July 27, from 7-10:30 p.m. Included with PGA Buying Summit registration and complimentary to the public, the evening combines golf, entertainment and interactive experiences—including the new Good Good Golf Capture the Flag competition—in a setting designed to extend connections beyond the business day.
By blending industry and consumer experiences across the award-winning PGA District, Summer Jam offers attendees an opportunity to strengthen peer relationships while experiencing the products, brands and culture influencing today's golf marketplace. Following a full day of education sessions and ONE2ONE buyer appointments, the evening creates a natural setting for conversations to continue through shared experiences that deepen relationships and provide valuable consumer insight.
“Meaningful business conversations are a pillar of the PGA Buying Summit and Summer Jam extends those conversations in a setting where buyers, brands, PGA of America Golf Professionals and consumers experience the game together,” said PGA Shows Event Director Lisa Langas. “Those shared experiences help attendees better understand the golfers they serve while strengthening the industry relationships that drive the next golf season.”
Throughout the evening, industry attendees and local golfers will experience live music, golf contests, product discovery, dining, entertainment and interactive brand activations across the PGA District.
Among the evening's featured experiences, Good Good Golf will bring its fan-favorite Capture the Flag competition to Summer Jam, inviting consumers to test their closest-to-the-pin skills alongside Good Good personalities on The Swing, the PGA District's 10-hole short course. Members of the Good Good talent lineup will also sign autographs, create content and engage with attendees throughout the evening.
Festival Village will bring exhibiting brands into the heart of the Summer Jam through product demonstrations, interactive activations and casual conversations. It will also feature The Next Drop, highlighting emerging golf lifestyle and apparel brands that reflect the evolving intersection of golf, fashion and culture. By creating opportunities for attendees to interact with independent brands alongside consumers, the experience offers additional perspective on emerging golf lifestyle trends and the next generation of customers.
Additional festival experiences will include live music from Emerald City Band, the Long Putt Challenge presented by MACHINE Putters, a nine-hole putting challenge on The Dance Floor, photos with the prestigious Wanamaker Trophy ahead of the 2027 PGA Championship at PGA Frisco, and access to PGA District restaurants, retail and golf entertainment venues.
Exclusive Benefits for PGA Buying Summit Attendees
While Summer Jam welcomes the public, PGA Buying Summit attendees enjoy exclusive hospitality, industry-only contests and dedicated networking experiences designed to complement the evening’s festival atmosphere. Together, these attendee-exclusive experiences provide a relaxed environment to strengthen relationships, continue business conversations and observe firsthand how consumers engage with brands beyond the exhibit floor.
The 2026 PGA Buying Summit brings together golf industry professionals, influential buyers and nearly 200 apparel, accessory and golf lifestyle brands at Omni PGA Frisco Resort & Spa from July 26-29. Education sessions and ONE2ONE buyer appointments begin July 26-27, followed by ballroom exhibits July 28-29.
For registration information and a complete event schedule, visit PGABuyingSummit.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. The midseason PGA Buying Summit offers a curated, apparel-first marketplace, connecting influential buyers with emerging and established golf lifestyle brands at a key point in the retail buying cycle. The PGA Show, established in 1954, has grown into the largest annual business event for the global golf industry—setting the direction for the business of the sport in the new year and offering a comprehensive marketplace spanning equipment, apparel, technology and business solutions. Together, the PGA Show and PGA Buying Summit drive the golf business by providing opportunities to source what’s next in products and trends, build professional networks, gain industry insights and connect with peers and golf leaders. Learn more at PGABuyingSummit.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com