Industry News

True Linkswear expands Lux2 Player Line with two timeless new colorways

TACOMA, WASHINGTON – TRUE linkswear (TRUE), creator of ultra-comfortable modern golf footwear designed for walking on and off the course, is expanding the premium Lux2 Player lineup with two new colorways: Core White and Core Grey. The additions offer golfers two clean, timeless options in the spiked performance shoe, combining Tour-inspired technology with TRUE’s signature natural comfort.

Designed for golfers who demand exceptional stability without sacrificing all-day comfort, the Lux2 Player performs in a wide range of weather and course conditions. Built on TRUE's naturally wide fit, the shoe blends innovative construction with premium materials to deliver confidence from the first tee through the final putt.

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“The Lux2 Player was created to prove golfers don't have to choose between comfort and performance,” said TRUE linkswear Co-Founder and CEO Jason Moore. “With the introduction of Core White and Core Grey, we’re giving players two versatile new looks while delivering the same Tour-proven performance they’ve come to expect from the Lux2 platform.”

With the addition of Core White and Core Grey, the Lux2 Player collection now includes six color options: Core White, Core Grey, Storm Blue, Charge White, Glacier White, and Pro Black.

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FEATURES

  • TRUE FlexBolt spiked outsole
  • Wanderlux2 high rebound, low compression superfoam midsole
  • Supple, yet durable laminated TRUEdura upper
  • Laminated waterproofing technology (2-year waterproof warranty)
  • TRUE Breezeway heel lock system
  • Men’s 7 – 12.5 (half sizes), 13, 14, and 15
  • MSRP $235

For more information on all of the new TRUE products, visit www.truelinkswear.com.

About TRUE linkswearTRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk. In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs: ORIGINALS (OG), TOUR PERFORMANCE (LUX), FUTURE STAPLES (FS), ALL DAY (AD), AND ASCENT (A+). Each design is focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players, and new golfers alike.

Media Contacts:
KFPR Joanne Miller (815) 603-5119joanne@kevinfrischpr.com

Carl Mickelson (512) 797-2673carl@kevinfrischpr.com


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