MISSOULA, Montana – [August 4, 2026] – On Wednesday, August 5, Sun Mountain Sports will premiere its new short-form documentary series, “Golf State of Mind: Inside Sun Mountain -- Missoula, MT,” featuring PGA TOUR winner Joel Dahmen, one of the most popular personalities from Netflix’s “Full Swing.”
The seven-part series, which also features DP World Tour winner and Montana native Ryggs Johnston, includes six short-form episodes followed by the main film on September 16. New installments will debut across Sun Mountain’s social platforms and website each Wednesday. The series trailer debuted on July 24.
Filmed in and around Sun Mountain’s Montana headquarters in June, the series follows Dahmen as he meets the people, explores the products and experiences the setting behind the brand. Johnston joins him throughout the week. The episodes showcase Dahmen’s personality while telling the story of Sun Mountain’s people, products and Montana roots. The series was produced by Golf Space Collective and Golden Film Co. in collaboration with Sun Mountain Sports.
“Working with athletes like Joel and Ryggs allows us to partner with people who authentically represent the brand and can share our Montana story with golfers around the world,” said Grant Lordan, senior director of marketing and brand strategy for Sun Mountain.
“People got to know Joel through ‘Full Swing,’ and what they saw is genuinely who he is. The series captures his love of family, honesty and humor, while Ryggs’ connection to Montana and Sun Mountain made him a natural fit.”
Golf State of Mind: Inside Sun Mountain / Missoula, MT -- Series Schedule
Episode Title Release Date
Ep. 1 Golf State of Mind: Joel Dahmen Visits Sun Mountain HQ August 5
Ep. 2 Golf State of Mind: Joel Dahmen Goes Fishing August 12
Ep. 3 Golf State of Mind: Dahmen Family Foundation August 19
Ep. 4 Golf State of Mind: People Behind Sun Mountain August 26
Ep. 5 Golf State of Mind: The Match September 2
Ep. 6 Golf State of Mind: Montana Story September 9
Main Film Golf State of Mind: Inside Sun Mountain September 16
Extended Cut Golf State of Mind: The Match (YouTube only) September 23
Dahmen joined Sun Mountain as a brand ambassador earlier this year and uses the company’s ClubGlider collection and custom golf bags on the PGA TOUR. He has made more than 250 PGA TOUR starts, earned more than $14 million in career earnings and won the 2021 Corales Puntacana Championship.
“Seeing firsthand how Sun Mountain’s products are developed and made gave me an even greater appreciation for the brand and our partnership,” Dahmen said. “It was a fun week, and I’m especially excited about what we’re creating to support the Dahmen Family Foundation.”
Johnston, a native of Libby, Montana, recently became a Sun Mountain brand ambassador, representing the company’s golf travel bags and apparel on the DP World Tour. A four-time Montana high school state champion and Arizona State All-American, he won the ISPS HANDA Australian Open in just his second DP World Tour start.
“I’m proud to represent a company with Montana roots while competing around the world,” Johnston said. “Sun Mountain was a brand I knew and respected growing up in Libby, and I’m excited to help share its story on a global stage.”
About Sun Mountain Sports
For over 40 years, Sun Mountain Sports has combined quality and heritage to craft the ultimate golf gear, ensuring every journey is as exceptional as the game itself. Built on trust, quality, and reliability, Sun Mountain creates premium, rugged products designed to stand the test of time. From golf and travel bags to apparel, every product is engineered with purpose for golfers who demand performance in all conditions.
Media Inquiries:
Joel Schuchmann, DKC
joelschuchmann@scg-sports.com
904-616-2441