DAYTONA BEACH, Fla., and PORTLAND, Ore. (August 11, 2026) – The Ladies Professional Golf Association (LPGA) and The Standard announced a partnership naming The Standard as Official Workplace Benefits Partner of the LPGA Tour. The partnership aims to create a 365-day marketing platform centered around “Setting The Standard,” extending across broadcast, digital, social and on-site brand associations.
As an Official Tour Partner, The Standard will have a unique presence across the LPGA season, particularly within live Golf Channel coverage through custom branded features, commercial media as well as digital and social elements. Each week, Golf Channel will showcase top LPGA highlights within LPGA Tour broadcasts and will select a player for Setting The Standard that week with their on-course performance. Additionally, The Standard will be the presenting sponsor of LPGA extended highlights on Golf Channel’s YouTube channel.
“The Standard has been a phenomenal partner of The Standard Portland Classic, and we could not be more thrilled that they are expanding their partnership to be year-round,” said Monica Fee, Chief Sales and Partnerships Officer at the LPGA. “Their continued investment in our athletes aligns with our shared goal of recognizing those who challenge themselves to go above and beyond.”
Already a tournament partner, The Standard is the title sponsor for The Standard Portland Classic, the longest-running tournament on the LPGA Tour outside of major championships. The Standard Portland Classic has hosted legendary winners on the LPGA Tour such as Annika Sorenstam, Nancy Lopez, Brooke Henderson, Lorena Ochoa and many others.
“The LPGA represents excellence and integrity — values that closely align with ours,” said Amy Malagamba, vice president of Marketing at The Standard. “We’re excited to expand our partnership with the LPGA and support a year-round platform that celebrates athletes on and off the course.”
This partnership will position The Standard as a brand synonymous with performance, integrity and consistency, while delivering year-round visibility and authentic brand messaging.
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About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest- standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts 33 annual events across 13 countries for over 200 athletes, awarding total prize funds exceeding $132 million and reaching television audiences in more than 150 countries and territories. Follow the LPGA Tour on its U.S. television home, Golf Channel.
About The Standard
Established in 1906, The Standard is a family of companies dedicated to helping customers achieve financial well-being and peace of mind. We are a leading provider of financial protection products and services for employers and individuals. Our products include group and individual disability insurance, group life and accidental death and dismemberment insurance, group dental and group vision insurance, absence management and paid family leave services, retirement plans products and services and annuities for employers and individuals. For more information about The Standard, visit standard.com and follow us on LinkedIn and Instagram.
Media Contacts:
LPGA
Annika Mayers
Annika.Mayers@lpga.com
The Standard
Bob Speltz
Bob.Speltz@standard.com