Johnnie-O: The lifestyle apparel brand partners with the University of California, Berkeley men’s golf team in Berkeley, California, as an official apparel provider for the 2026-27 season. Led by Cal alumnus and CEO Dave Gatto, the company will outfit players and coaching staff in custom blue and gold performance gear and travel apparel.
Paramount+: Debuts "A Course Called Ireland," a six-part documentary series starring actor Bill Murray and author Tom Coyne that will premiere globally Oct. 25. Inspired by Coyne's bestselling book, the travelogue follows Murray, Coyne and celebrity guests playing historic golf courses across Northern Ireland and the Republic of Ireland, with UK distribution airing on the BBC.
Toptracer: The Dallas, Texas-based range technology company appoints Justin Honea as chief operating officer and promotes Peter Barry to vice president of global sales. Honea brings more than two decades of brand-building experience to oversee global technology operations, while Barry leverages a 23-year background at Callaway Golf to direct the company's worldwide sales strategies.
Mountain Lake: The gated community in Lake Wales, Florida, completes the construction phase of its multi-million dollar Seth Raynor golf course restoration. Led by architect Tyler Rae and general contractor NMP Golf Course Construction Corp., the project features 18 fully reconstructed greens and historically repositioned bunkers ahead of an early November reopening.
Cornerstone Club: The 4,800-acre private community in Montrose, Colorado, promotes Jason Stroehlein to sales director and the appoints Ben Powers as director of membership sales. Stroehlein leverages his 18-year history at the property to lead real estate and membership efforts, while Powers brings two decades of luxury hospitality experience to focus on prospective member relations ahead of a 2027 real estate launch.
Spirit Golf Management: Initiates a $25 million, 27,000-square-foot clubhouse project at Five Ponds Golf Club in Warminster, Pennsylvania. The updated municipal facility features a 250-person event hall, an indoor teaching studio with four golf simulators, expanded dining, and a upgraded pro shop while course operations remain fully active during construction.