FRISCO, Texas [November 12, 2026] – The 2027 PGA Show Education Program features nearly 100 education sessions across four days and will give industry professionals opportunities to sharpen their expertise, explore new business strategies and exchange ideas with peers, January 26–29, in Orlando, Fla.
Complementing the Show's extensive product discovery and industry networking opportunities, the Education Program brings together nationally recognized teaching and coaching experts, PGA of America Master Professionals, golf industry leaders and business specialists. Topics span instruction, retail performance, executive leadership, racquet sports, technology and facility operations, allowing professionals to build an education experience around their responsibilities, interests and career goals.
With attendees representing a wide range of facility types, business models and geographic markets, the Education Program combines expert-led instruction with opportunities to exchange ideas, gain new perspectives and identify practical approaches to challenges facing their own businesses and facilities.
“As an important part of the PGA Show experience, education complements product discovery and the connections professionals make during Show Week,” said PGA Show Vice President Marc Simon. “This year’s wide range of sessions and presenters gives attendees the opportunity to learn from experts and peers and leave with new perspectives they can put to work right away in their own businesses and facilities.”
Teaching, Retail and Racquet Sports Set the Stage for PGA Show Week
Tuesday, January 26, offers a full day of professional development before the PGA Show Floor opens, featuring established hands-on Teaching & Coaching education alongside dedicated Retail & Sales Strategies and Racquet Sports programming.
The Teaching & Coaching program features nationally-recognized PGA of America instructors and experts leading hands-on sessions in covered outdoor classrooms at Orange County National Golf Center. Co-located with Demo Day, the world's largest outdoor professional demo day, the sessions allow PGA of America Golf Professionals to combine professional development with equipment testing at one location.
At the Orange County Convention Center, expanded Retail & Sales Strategies sessions will address merchandising, product selection, customer behavior, AI-powered data tools and sales performance, with practical insights for golf shop operators, buyers, retail professionals, exhibiting companies and brand sales representatives. Then, the new Racquet Sports track will explore participation, programming, amenities, member engagement and compensation and contracts for racquet sports professionals, club leaders and multi-sport facility operators.
View the Tuesday, January 26, education schedule here.
Education Across the Golf Business and Beyond
PGA Show Education continues Wednesday, January 27, through Friday, January 29, at the Orange County Convention Center across four main tracks:
● Teaching & Coaching: Instruction, coaching practices and player development.
● Golf Operations: Facility management, member engagement and operational performance.
● Executive Management: Leadership, staffing and team development.
● Golf Industry: Industry trends, technology and business perspectives.
The program brings together recognized golf professionals, industry leaders and specialists from beyond the golf business to address the opportunities and challenges facing today's golf facilities and professionals. Sessions range from instruction and player development to business strategy, technology and emerging areas of the industry.
Selected education program highlights include:
Tuesday, Jan. 26
● State of the U.S. Golf Industry: Retail Performance, Consumer Insights, and Growth Opportunities, Matt Tucker Director of Client Development, Circana Sports Equipment Business
● Sustaining Peak Excellence, Hosted by the Director’s Club of America
Wednesday, Jan. 27
● How to Create & Monetize Your Own Coaching Curriculum, David La Pour, PGA, Owner/Master Coach Mission Golf Academy
● Built for Her: Designing Club Programming Where Women Decide They Belong, Shannon Reece, Sports Psychologist, Training for Optimal Performance
Thursday, Jan. 28
● Management Success Stories, Brian Crowell, PGA Master Professional, 2026 PGA of America Golf Professional of the Year, Director of Instruction, Hilton Head National Golf Club
● The AI Advantage: Driving More Golfers, Revenue, and Profitability, Aboo Tayub DEO Golf Business Technology
Friday, Jan. 29
● The Latest in Golf Essentials: Technology, Training, Fitting, Practice, and Socialization, Michael Leemhus, PGA Master Professional, Chairman/CEO Clubworks, Inc., Kevin Carroll Director of Club Consulting, Peacock & Lewis
Explore the full PGA Show Week education schedule here.
Learning Tools, Professional Development Recognition and Education Networking
New for 2027, the Personalized Learning Path and Learning Toolkit will help Advance and Premier badge holders make more of their education experience. The Personalized Learning Path will help attendees identify sessions aligned with their interests and professional goals, while the Learning Toolkit will provide AI-generated session recaps and key takeaways to revisit after the Show.
PGA of America Members can earn Professional Development Requirement (PDR) credits through qualifying education sessions. Other industry professionals can receive Certificates of Completion for eligible sessions and continuing education credits may also be available through participating golf and racquet professional organizations, subject to their requirements.
Education and peer connections extend beyond the classroom. The Wednesday Networking Reception, from 5–6 p.m., brings together speakers and attendees for professional exchange and networking. Advance and Premier badge holders have access to the reception, while Premier badge holders also have access to the exclusive Premier Lounge for networking and meetings throughout the Show.
Keynotes and Sponsored Education Open to All Attendees
Wednesday and Thursday keynote presentations, along with sponsored education sessions, are open to all registered PGA Show attendees, regardless of badge type. Additional details on keynote speakers and topics will be announced.
Registration & Education Access
Registration for the 2027 PGA Show and Racquet Sports at the PGA Show is available exclusively to qualified industry professionals at PGAShow.com.
PGA of America Golf Professionals, LPGA Professionals and International PGA Members may register for the Core badge experience (exhibit hall and Show special events) at no charge and receive additional savings on Advance and Premier badges.
● Advance: Builds on the Core badge to include the attendee's choice of one full day of PGA Show Education, a Personalized Learning Path and Learning Toolkit, and access to the Wednesday evening education networking reception.
● Premier: Builds on Core and Advance to include access to the complete four-day PGA Show Education Program, Tuesday through Friday, and reserved priority seating at all education sessions, along with access to the exclusive Premier Lounge.
Full registration qualifications, badge benefits and pricing are available at PGAShow.com.
The 2027 PGA Show, produced in partnership by the PGA of America and PGA Golf Exhibitions, takes place January 26–29 in Orlando, Florida, with Demo Day at Orange County National Golf Center on January 26 and the Show at the Orange County Convention Center January 27–29.
About PGA Golf Exhibitions
ThePGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, thePGA Show has grown into the largest annual business event for the global golf industry. Both thePGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more atPGAShow.com and follow us onX,Instagram, and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us onX,Instagram andFacebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors,RX hosts approximately 350 events annually.RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions.RX is part ofRELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers.RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares ofRELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found athttp://www.relx.com/investors.
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Nicole Mayberry, nmayberry@pgahq.com