TFC Week In Review 02-20-2026

FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

QUESTION OF THE WEEK

▪️ Anthony Kim, 40, won LIV Golf Adelaide, his first win since 2010, a period that included a 12-year absence from professional golf. In your opinion, where does that rank among all-time golf comebacks? | Respond

The Starter: Ben Hogan, Tiger Woods have company

Anthony Kim authored an incredible Australian comeback; Tiger Woods remains uncommital on Masters, Ryder Cup; Judy Rankin has few — if any — peers.

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BUSINESS

Buffalo Groupe: Launches Private Club Studios

New offering combines the storytelling legacy of Private Club Films with Buffalo Groupe’s full-service marketing expertise

Genesis: Renews as title partner of Genesis Invitational

Multiyear agreement unveiled by tournament host Tiger Woods ahead of historic event’s 100th playing

Landscapes Golf Management: To operate Foothills GC in Phoenix

The company will handle marketing, sales, financial management, golf and clubhouse operations, food and beverage, merchandising, staffing and training, agronomy, vertical and horizontal construction and additional functions

PGA Tour Superstore: To open location in Northbrook, Illinois

Golf retailer signs lease for Willow Festival Shopping Center bringing premier experiential retail, practice and fitting services

CLUBS / COURSES

Atlanta Athletic Club: Reveals details of Highlands Course transformation

Architect Andrew Green takes inspiration from club’s historic association with Bobby Jones

CAVU GC: Transitions to fully private club

Prospective members of are invited to contact the Naples, Florida, club directly for membership opportunities

COMPETITION

Arcis-HBCU Golf Championship: Returns to The Club At Weston Hills

College teams to compete, network and explore career opportunities, Feb. 21–23

Miura Golf: Announces the inaugural Miura Cup

The event, intended for the company's Asia-Pacific partners and customers, will be held at Stonehill Golf Course in Bangkok

Kroger Queen City Championship: Maketewah CC to host 2026 event

The fifth annual event is scheduled for May 11-17; Tickets now on sale, volunteer registration open

ShopRite LPGA: To return to the Jersey Shore May 29-31

Tournament returns to Seaview Hotel and Golf Club in Galloway, New Jersey, with a field of 144 players competing for $2 million purse

USGA: Entries open for 126th U.S. Open

Applications available through April 8

DESTINATIONS

Marriott Golf: Highlights 3 JW Marriott Arizona resorts

Three desert destinations in the Scottsdale-Tucson-Phoenix region offer plenty of golfing options

Marriott Golf: Showcases spring at The Ritz-Carlton Naples, Tiburon

The Florida destination offers both championship golf and family amenities

EVENTS

IGA: Seeks speakers, panelists for inaugural conference

Indoor Golf Alliance's International Indoor Golf Trade Show and Conference is scheduled for July 7–9 in Las Vegas, Nevada

GEAR

Sqairz: Launches insider access to men’s 2026 golf footwear collection

The line includes Speed3, Speed2 Mesh, ProS2, and a colorway expansion of Speed3 SL

Srixon: Unveils ZXi Black Chrome irons

The limited-edition release irons are available in the ZXi7 and ZXi5 models

Sunice: Celebrates 50 years performance outerwear innovation

With 50 years of ski expertise and nearly 25 years in golf, the company has outfitted climbers of Mount Everest to athletes at the 1988 Olympics and the 2013, 2015 and 2017 Presidents Cup teams

MEDIA

Golf360TV: Latest episode showcases Southwest England links

Show features Burnham & Berrow, Royal North Devon, Saunton, Perranporth, Trevose and St. Enodoc

GWAA: Michael Bamberger, Golf.com claim top honors in 2026 writing contest

Bamberger added to his legacy in the Golf Writers Association of America's 2026 Writing Contest, winning two first-place honors as his employer, Golf.com, claimed three of the seven top prizes

PEOPLE

APGA: Awards honor Jay Monahan, Tod Leonard

APGA Cisco Black History Month Awards recognize PGA Tour commissioner and Golf Digest writer for their contributions to the APGA, present Chuck Robbins Scholarship to Florida A&M sophomore Joshua Mitchell

KemperSports: Appoints Sara Kearney as chief marketing officer

Kearney, as the company's first CMO, will lead brand strategy and marketing efforts across KemperSports’ portfolio of more than 210 golf, sports and hospitality properties nationwide

Newton Golf: Appoints John Bode to board of directors

Bode's appointment increases the board to five members, with three serving as independent directors

PGA of America: Brandon Stooksbury becomes PGA Master Professional

Stooksbury owns Stooksbury Golf in Metairie, Louisiana

PGA of America: Jeff Babineau wins Lifetime Achievement Award in Journalism

Babineau, who died in 2024 at age 63, will receive the honor posthumously and will be celebrated April 8 at the ISPS Handa GWAA Awards Dinner in Augusta, Georgia

PGA Tour: Lucas Glover elected as Player Advisory Council chairman

The PAC serves as a consulting body that vets and recommends changes to the PGA Tour Policy Board on behalf of the membership

TECHNOLOGY

The Indoor Golf Shop: Highlights 2026’s hottest indoor golf trends

The Indoor Golf Shop and Practical Golf’s Jon Sherman offer the latest on simulator and launch monitor technology

INDUSTRY NOTES

BUSINESS

LIV Golf: The R&A Sustainable Agronomy Service and the USGA Green Section will work with the league to advance agronomic standards in its 14-event season. LIV Golf will implement a unified agronomic evaluation and preparation framework, drawing on the expertise of these consulting services to elevate host courses to peak competitive condition.

EVENTS

McLemore Resort: Announces its 2026 Resort Golf Series, featuring three signature tournaments and golf outings that are open to the public — the Women's Golf Retreat (April 22-24), designed for women of all skill levels and features structured coaching with opportunities play both of the resort's mountaintop courses; the Parent/Child Tournament (Sept. 6), which is suitable for all ages and skill levels; and the second Mixed Mountain Cup (Oct. 5-6), which is open to members of McLemore and The Keep, as well as guests of the resort hotel Cloudland.