Friday Mar 27, 2026
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

▪️ If you won the Masters, what would you serve at the next Champions Dinner? | Respond

The Starter: Surprises abound
Chris Gotterup ascends to No. 10 in the world; A fortysomething makes noise at the Texas Children's Houston Open; Matt Fitzpatrick's chipping grip raises some eyebrows.
BUSINESS
The event will be held March 29 to April 1 at the Paiute Golf Resort, Spanish Trail and Reflection Bay
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Future Champions Golf will also launch live hole-by-hole scoring, powered by BlueGolf, at all of its 2-3 day tournaments beginning March 28–29
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Agreement enables golfers to sign up for local 9-hole golf leagues across the USA via GolfNow
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Comprehensive analysis of 2,000-plus programs provides modern blueprint for aspiring student-athletes
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The sustainable packager signed a new agreement to become a worldwide partner and the official packaging innovation partner for the next three Ryder Cups — 2027, 2029, 2031
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Troon Prive, the private club division of Troon, will oversee club operations, agronomy, food and beverage, retail, and membership sales and marketing for the private Davie, Florida, club
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Companies align to drive marketing and sales programs among golf operators, homeowners and HOAs
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The membership community, designed to welcome and celebrate women in the sport, chooses True Spec Golf as its exclusive club fitting partner
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CLUBS / COURSES
Scheduled to finish in June, the Raleigh, North Carolina, club project centers on 18 holes of tee, bunker and green remodeling, fairway grassing, and irrigation and drainage replacement
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Member-owned private Sarasota, Florida, club is celebrating centennial year; work expected to be completed by early 2027
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COMPETITION
Thirteen teams will participate in the four-day National Women’s Collegiate Golf Championship at The Golf Club at Cinco Ranch in Texas
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120 student-athletes across five divisions will compete May 4-6 at The Park in West Palm Beach, Florida
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DESTINATIONS
Luxury Charlottesville, Virginia, resort's stay-and-play features golf and world-class accommodations, amenities
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Sheraton Mallorca Arabella Golf Hotel provides access to 63 holes go golf
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Stay at the Ritz-Carlton, Grand Cayman and play the Greg Norman-designed Ritz-Carlton Golf Club
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EVENTS
Folds of Honor and PGA of America REACH Foundation to conduct fundraising in May
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Golfers making a qualifying booking through March 31 will receive the value of their trip back as a free credit to use against their next booking if Rory McIlroy wins the 2026 Masters
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GEAR
Golf bag manufacturer counters National Golf Foundation survey that reports "that for every inch of rain that falls, rounds played reduce by 2.2%"
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Collectiion of irons and balls are inspired by the energy and attitude of the casino floor
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The LM1 portable launch monitor delivers performance data to help every golfer practice smarter
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LIFESTYLE
Company creates the trophies for the respective winners of the Valspar Championship and Fortinet Founders Cup
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PEOPLE
The players will promote the Full Swing KIT baseball launch monitor
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Philanthropic organization advances the work of golf course management professionals
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Kevin LaFontaine will oversee golf operations, agronomy, food and beverage, and sales/marketing for the 18-hole semi-private / daily-fee El Dorado, Arkansas, facility
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Macey is director of golf at River Strand Golf & Country Club in Bradenton, Florida
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INDUSTRY NOTES

BUSINESS

Sports Facilities Companies: Acquires Spirit Golf Management, a Northeast-based golf management company. The deal establishes SFC’s new golf division, with Spirit Golf continuing to operate under its existing brand. Spirit Golf Management currently manages and/or provides consulting services to 10 golf facilities across the Northeast region.

B. Draddy: Unveils its B. Draddy Camper, which can be booked for tournaments, club outings and other special events. The camper features expanded interior space with custom shelving that showcases B. Draddy apparel, a built-in television that displays branded content and a lighted exterior awning that helps create a lively, inviting atmosphere throughout the day and evening. The camper will offer curated product assortments and on-site customization to custom gift bags and event-specific touches, and each activation is tailored to reflect the club's identity and the significance of the occasion.

EVENTS

LIV Golf: Country music singer Thomas Rhett will perform at LIV Golf Indianapolis August 21. The After Play concert is slated to begin following Round 2 play at 5:30 p.m. ET at The Club at Chatham Hills. Fans in attendance for the second round can attend Rhett’s performance as part of their entry. Tickets for LIV Golf Indianapolis are available at LIVGolf.com.

PEOPLE

ProtoConcept Golf: LPGA Tour professional Jodi Shadoff becomes a staff ambassador, who collaborated with director of tour operations Steve Loerzel and was fitted with the brand's C03TC irons (6-PW). She has since added a C05TC #5 iron and RR wedges in 50, 56AG and 60AG to her bag.