Friday Sep 13, 2024
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

Every era in golf seems to have its share of showmen — for example, Walter Hagen, Sam Snead, Chi Chi Rodriguez, Lee Trevino, John Daly, Miguel Angel Jimenez — but who are this generation's? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Read responses to last week's question.

BUSINESS
Companies announce multiyear renewal of collaboration, which has driven golf participation and course-management innovation
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Brandywine Realty Trust partners with Five Iron Golf on the development of its third corporate-owned location in Philadelphia’s Logan Square neighborhood, a renowned corporate and residential hub
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Noteefy automated tee time waitlist solution will be implemented across Touchstone Golf's portfolio of public golf courses
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Company's managed golf courses and clubs are cracking the code on winning social media practices
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Multi-million-dollar investment will fund continued growth in staff, innovation and new clients
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Landscapes Golf Management: Selected to provide advisory services to the Golf Club of Avon in Avon, Connecticut, and Lake Quivira Country Club in Lake Quivira, Kansas. Leveraging Landscapes' best management practices, the pair of upscale private clubs will benefit from select services across marketing, sales, financial management, golf operations, food and beverage, merchandising, staffing and training, agronomy, and vertical and horizontal construction.

CLUBS / COURSES
Cape Charles, Virginia, beach and golf community's expanded operation, includes a new fine dining experience, event space and an enlarged kitchen
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COMPETITION
Captained by PGA honorary president Jim Richerson, the U.S. team seeks third consecutive victory
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DESTINATIONS

Southworth: Unveils plans for a significant resort expansion to The Village at Machrihanish Dunes in Argyll, Scotland, and is actively vetting hospitality investors and operators regarding potential partnerships. The resort features Machrihanish Dunes, a David McLay Kidd-designed links course, and the expansion project will add a seaside links course adjacent to the existing course. Along with the new course, other plans call for an expansive golf training facility and practice facility, 73 additional hotel rooms and 50 golf cottages.

EVENTS
53rd GHS National Convention will be held Oct. 16-19 in Pinehurst, North Carolina
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Women's South Carolina Golf Association Vicki Hillen Junior Golf Foundation 2024 High School Girls Invitational and Mentoring Weekend is scheduled for Sept. 28-29
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GEAR
New design, sole configuration, comfort features elevate popular True Original platform
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Golfers test their current irons against PXG's Black Ops for distance and accuracy, and if the challenger wins, PXG will issue a $100 rewards card
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Top United Kingdom golf product distributor brings a 360-degree approach to marketing, promoting brands
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Balls feature enhanced durability, distance and spin
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Nippon Shaft: Matt Wallace won the European Tour’s Omega European Masters using N.S. Pro Modus3 Tour 120x steel shafts in his irons and wedges, while Kensei Hirata won the tri-sanctioned Shinhan Donghae Open using N.S. Pro Modus3 Prototype steel shafts in his irons.

LIFESTYLE
Y.E. Yang earned his first PGA Tour Champions title, defeating Bernhard Langer in a playoff to win the handcrafted trophy
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MEDIA
Matchup helps brand campaign leverage digital and TV ad buys through Q4
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PEOPLE
Chun is the CEO of Opus 18, a high-end golf training center near Atlanta, Georgia
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Partnership will send GCSAA members to the Bernhard Academy Links to Success United Kingdom 2025
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Presidents Cup: U.S. Team Captain Jim Furyk announces Brandt Snedeker as his fourth captain’s assistant for the 2024 Presidents Cup. Snedeker will join fellow assistants Stewart Cink, Justin Leonard and Kevin Kisner when the Presidents Cup returns to The Royal Montreal Golf Club in Montreal, Canada, Sept. 24-29. Keegan Bradley, who was previously named as a captain’s assistant in August, was one of Furyk’s six captain’s picks to round out his 12-player U.S. Team.

PHILANTHROPY
Organizations to donate getaway to support American Junior Golf Association fundraising efforts
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