Tournament names routinely change with each new sponsorship deal, but sometimes lost in the shuffle is a bit of the event's overall history. This week's PGA Tour stop, for example, has been known as The American Express since 2020, but the tournament actually dates back to 1960. For a 47-year stretch — 1965-2011 — multi-faceted entertainer Bob Hope's name was attached to the tournament name as either the Bob Hope Desert Classic, Bob Hope Classic or Bob Hope Chrysler Classic. And this week's tournament marks the 50th anniversary of Arnold Palmer's 62nd and final PGA Tour win in 1973. Palmer won the tournament for a fifth time, by two strokes over Jack Nicklaus and Johnny Miller.

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> Question of the week: How interested are you in watching ‘Full Swing,’ the Netflix docuseries that follows golfers on and off the course, including the LIV Golf drama, throughout the 2022 PGA Tour season and debuts Feb. 15?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

> Some top LPGA players skipping season-opening Tournament of Champions are now subject to $25K fine
[Beth Ann Nichols | Golfweek | Read]

> Evision acquires PGA Tour and DP World Tour broadcast rights in MENA region
[Golf Business News | Read]

Announced: By Pepsi Little People’s, that Applebee’s will sponsor the parent-child tournament, closest to the pin contest and other associated contests tied to the 50th Pepsi Little People’s Golf Championships, June 18-21 in Quincy, Illinois.

Announced: By Scratch Stick, the company will exhibit its multifunctional training aid at the 2023 PGA Show, Jan. 24-27, in Orlando, Florida. Scratch Stick's primary function enables golfers to align full swing and short game shots on the range.

Signed: By TaylorMade Golf, Nelly Korda to a multiyear agreement. Korda is No. 2 on the Rolex Women’s World Golf Rankings and an eight-time winner on the LPGA. Korda will play a full bag of TaylorMade equipment and TP5 golf ball. The partnership begins at this week’s Diamond Resorts Tournament of Champions at Lake Nona. Last week, Korda announced she had signed an endorsement agreement with Nike to wear its apparel.

Introduced: By Titleist, its new TSR2 and TSR3 hybrids, the latest additions to the TSR metalwood family. The TSR2 hybrid is reported to be designed for forgiving speed and performance, while the TSR3 hybrid offers precision and workability. The hybrids will be available for fittings and presale on Feb. 2 and in golf shops worldwide beginning Feb. 23. They will retail for $299.

Named: By The Apogee Club, Colin Burns as chief operating officer for the new private facility in Hobe Sound, Florida. Burns, previously the general manager at Winged Foot Golf Club, will direct the planning, implementation and management of the 1,200-acre facility that will include three signature golf courses, two clubhouses, a technologically advanced performance center, 360-degree practice area and 40 club-owned villas for overnight stays by members and guests.

Announced: By the PGA Tour, the 16-member Player Advisory Council for 2023. The PAC advises and consults with the PGA Tour Policy Board (Board of Directors) and Commissioner Jay Monahan on issues affecting the Tour. The council includes Ryan Armour, Sam Burns, Corey Conners, Rickie Fowler, Brice Garnett, Brian Harman, Max Homa, Mackenzie Hughes, Shane Lowry, Maverick McNealy, Keith Mitchell, Henrik Norlander, Scottie Scheffler, Adam Scott, Kevin Streelman, Will Zalatoris.

THE 19TH HOLE WITH MICHAEL WILLIAMS
65,000 and counting: Club Champion has a club for everyone
Casandra Bausch, Club Champion's director of marketing, joins host Michael Williams to discuss the company's explosive growth and the array of available club combinations it offers
[Listen | More 'The 19th Hole with Michael Williams' episodes]

BEHIND THE GOLF BRAND
Power Tee is changing how golfers practice
CEO Martin Wyeth joins host Paul Liberatore to tell of his journey to create an automatic teeing system for indoors, driving ranges and country clubs — and, perhaps, golf's future
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
Want to play more golf? TGA has your answer
Twilight Golf Association founder Nick Conrad joins host Colin Weston to tell how his initiative gets more players onto the course and competing — regardless of skill level
[Listen | More 'The ModGolf Podcast' episodes]

JANUARY
23-25: Golf Business Conference, Orlando, Fla. | Info
24-27: PGA Show, Orlando, Fla. | Info
28-29: Columbus Golf and Travel Show, Columbus, Ohio | Info

FEBRUARY
1: Women Fore Hire Virtual Career Fair | Info
3-5: Philadelphia Golf and Travel Show, Philadelphia, Pa. | Info
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
6-9: Golf Industry Show, Orlando, Fla. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.