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| Thursday Jan 20, 2022 |
The PGA Tour continues to wade deeper into social media with the renewal and expansion of its content partnership with Twitter. Beginning with the Honda Classic in February, the Tour will air live audio programming on Twitter’s Spaces. The content will include interviews and features with current players and analysts. PGA Tour Live, the Tour’s streaming service, has already started hosting Spaces on its Twitter account.
> Question of the Week: From the bag drop through to the 19th hole, how can courses improve the golfer experience?
Send replies on this question or other topics to shall@morningread.com. To be considered for publication, your response must include first and last name, along with city and state of residence. Read last week's responses.
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> In Abu Dhabi, turning the desert into a world-class golf course
[Michael Croley | New York Times | Read]
> Amercian Express extends sponsorship through 2028 for La Quinta tourney
[Larry Bohannan | Palm Springs Desert Sun | Read]
> This golfer is 6'10" with Kyle Berkshire swing speed – and he's playing American Express
[Brentley Romine | Golf Channel | Read]
> Tim Rosaforte and Craig Dolch relied on friendship in times of heartache
[Jim McCabe | Power Fades | Read]
Announced: By Liv Golf Investments, that David Hill, who previously served as a senior executive vice president at 21st Century FOX and the president of FOX Sports, will serve as a consultant to the production team. "For current and would-be golf fans around the world, we need to revamp and revitalize the viewing experience to maximize the sport's entertainment value," Hill said.
Named: By Payntr, 2003 Masters champion Mike Weir as a brand ambassador for its golf shoes.
Named: By Callaway Golf, David Duval and Danny Lee as the newest members of its professional tour staff.
Introduced: By Titleist, the third generation of its AVX golf ball. First introduced in 2018, the company claims the new version provides a low flight, low spin, soft feel alternative to its flagship Pro V1 and Pro V1x offerings. The AVX balls will retail for $49.99 and be available beginning Feb. 4.
"How we pay attention to the present moment largely determines the character of our experience, and therefore, the quality of our lives."
PGA Tour: The American Express
Site: PGA West (Stadium, Nicklaus Tournament), La Quinta, Calif.
Television: Today-Sunday, 3-7 p.m. (Golf Channel).
LPGA: Hilton Grand Vacations Tournament of Champions
Site: Lake Nona Golf and Country Club, Orlando, Fla.
Television: Today-Friday, noon to 3 p.m. (Golf Channel); Saturday, 2-3 p.m. (Golf Channel), 3-5 p.m. (NBC); Sunday, 1:30-2 p.m. (Golf Channel), 2-4:30 p.m. (NBC).
European Tour: Abu Dhabi HSBC Championship
Site: Yas Links, Abu Dhabi, United Arab Emirates.
Television: Today, 6-8 a.m. (Golf Channel); Friday, 3-9 a.m. (Golf Channel); Saturday, 3-8 a.m. (Golf Channel); Sunday, 2-8 a.m. (Golf Channel).
PGA Tour Champions: Mitsubishi Electric Championship at Hualalai
Site: Hualalai Golf Club, Ka’upulehu-Kona, Hawaii.
Television: Friday-Sunday, 7-10 p.m. (Golf Channel).
Augusta National, R&A, USGA: Latin America Amateur Championship
Site: Teeth of the Dog, Casa de Campo, Dominican Republic.
Television: Today-Friday, noon to 2 p.m. (ESPN); Saturday-Sunday, 11 a.m. to 1 p.m. (ESPN).
JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info
FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
18-20: Toledo Golf Show, Toledo, Ohio | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info
20-22: Carolinas PGA Super Show, Greensboro, N.C. | Info
25-27: Colorado Golf Expo, Denver, Colo. | Info
25-27: Chicago Golf Show, Rosemont, Ill. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
