Tuesday Feb 10, 2026
FIRST THOUGHT

What to know about the AT&T Pebble Beach Pro-Am:
▪️ The field features:
> 42 of the top 50 players in the Official World Golf Ranking, including 18 of the top 20 in the world. Absent will be No. 12 Justin Thomas (injury) and No. 17 Patrick Reed (ineligible).
> Eight past FedEx Cup champions (10 wins): Billy Horschel (2014), Jordan Spieth (2015), Rory McIlroy (2016, 2019, 2022), Justin Rose (2018), Patrick Cantlay (2021), Viktor Hovland (2023), Scottie Scheffler (2024) and Tommy Fleetwood (2025).
> McIlroy and Fleetwood are making their 2026 PGA Tour debuts.
▪️ The fifth event of the 2026 PGA Tour season and first signature event. It features an 80-player field with no cut and a $20 million purse.
▪️ Celebrates its 80th playing in 2026, with Pebble Beach Golf Links serving as its host venue since 1947.
▪️ Sponsor exemptions are Tony Finau, Billy Horschel, Keith Mitchell and Sahith Theegala.

 

POLL

▪️ Does LIV Golf deserve more Official World Golf Ranking points than for a top-10 finish? | Vote
▪️ Previous: Should TGL have incorporated a women's component rather than created a separate WTGL? | Results

QUESTION OF THE WEEK

▪️ The Official World Golf Ranking has decided to give ranking points to LIV Golf players for top-10 finishes in LIV Golf League events. What is your opinion? | Respond 
▪️ Previous: Who is the best current male player that has not won a major title — and will he in 2026? | Read

Why Magellan Jets is a game changer
For professional golfers seeking to gain an advantage to perform at the highest level, flying with a private aviation solution company is a natural evolution in tournament prep.
TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 | ▶️  CONTENT CLUBHOUSE
Max Togisala: Plays through recovery
Guest: Max Togisala, golf content creator and three-time U.S. Adaptive Open champion.
Listen / WatchArchives

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Brittas Bay Club charts a new course
Guest: Nicky Conlan, managing director, Brittas Bay Club.
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ARCHIVES: 🎧  Podcasts | ▶️  Videos

   

GOLF INDUSTRY NEWS
Local qualifying will be conducted in April and May; final qualifying to be held May 18, 25 and June 8
Read More
Organization welcomes Nicole Knox, general counsel of Breadcoin Foundation; Suzanne Norris, general partner at Visible Ventures; and Ramesh Ragineni, executive vice president at Salesforce
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Full 18-hole course expected to open for play this spring
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The partnership with DUPR (Dynamic Universal Pickleball Rating) includes becoming the official pickleball footwear of the DUPR College Tour, Minor League Pickleball Tour and High School Tour
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The providers of software platforms to private golf club operators have joined to offer fully integrated solutions that solve scheduling, payment and membership related issues
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Dates for 8AM Golf's flagship events in 2026 have yet to be determined
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The Argentario Golf & Wellness Resort, Autograph Collection delivers a rare blend of championship golf and refined Italian lifestyle
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Season money list leader earns fourth career win with Zenergy Pistol 2.0 putter grip 
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GMS Agency: Renews its partnership with Laguna Golf Phuket in Thailand. ... Soil Scout: Launches Happi100, a wireless sensor capable of measuring soil oxygen alongside moisture and temperature, for turf professionals. ... L.A.B. Golf: Introduces the DF3i putter. DF3i is available at LABGolf.com and will be in authorized retailers on Feb. 27. ... Korean Golf Club: Partners with Amazingcre and will compete in the Korean brand’s performance apparel throughout the 2026 LIV Golf season. ... Golf Writers Association of America: Names Brandt Snedeker as recipient of the Charlie Bartlett Award, given to a playing professional for “unselfish contributions for the betterment of society.” ... RangeGoats Golf Club: Announces that Freddy’s Frozen Custard & Steakburgers will become the official quick-service restaurant partner of RangeGoats GC. ... Golf Writers Association of America: Mark Rolfing, Bud Cauley and Stacy Lewis were voted by GWAA members to receive three of the association’s top annual awards. They will be honored on April 8 at the 52nd ISPS Handa GWAA Awards Dinner in Augusta, Georgia. Rolfing will receive the William D. Richardson Award; Cauley will receive the Ben Hogan Award; and Lewis will receive the Jim Murray Award.

EXPANDED NOTES >

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

▪️ How big is Saudi presence in women's game? Try $15 million
[Beth Ann Nichols | Golfweek | Read]

▪️ Roger Maltbie is back — again. Here’s why golf can’t quit him
[Michael Bamberger | Golf.com | Read]

▪️ Will Pebble Beach ever return the seventh hole to its old look?
[Derek Duncan | Golf Digest | Watch]

ICYMI
Design Notes: King Collins Dormer takes reins at Purebred Farm layout
The Quail at Texas’ Hogan Park eyes a Trey Kemp refresh; Aruba’s Tierra del Sol reopens after a GEO-directed renovation.
Max Togisala: Plays through recovery
The three-time U.S. Adaptive Open Champion tells his story of pain and perseverance on his road to recovery from a life-altering accident.
TFC Inbox: Is a 1st major in the cards for 2026?
Readers of The First Call believe FedEx Cup champion Tommy Fleetwood is among the best players who have yet to win a major, along with Patrick Cantlay, Ben Griffin and a few others.
Coming to a store or golf shop near you
The PGA Show may be over, but when it comes to what's new in apparel, the year is just getting started.
Students benefitting from Super Bowl quarterback’s generosity
New England Patriots' Drake Maye and Betterment have collaborated to award 14 Folds of Honor scholarships.
TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Sales Rep
Mileseey Golf
Chicago, Illinois | Info

▪️ Mizuno Golf Fitting Technician
Mizuno Corporation of America
Santa Rosa, California | Info

▪️ Brand and Member Marketing Lead
PGA of America
Frisco, Texas | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.