Friday Feb 24, 2023
FIRST THOUGHT

The name Coody has a long history on the PGA Tour, dating back to Charles Coody over 50 years ago. The Texan won three times on Tour between 1964 and 1971, when he won that year's Masters. Now grandson Pierceson Coody is taking up the charge. Coody, making his debut on the PGA Tour at the Honda Classic on a sponsor's exemption, shot a 66 to sit a stroke off the suspended first-round lead on Thursday. Coody, who played collegiately at the University of Texas, turned pro in June 2022 after finishing No. 1 in the PGA Tour University Velocity Global Ranking. He already has two wins in 15 starts on the Korn Ferry Tour since, including The Panama Championship this season.

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> Question of the week: What characteristics do you look for in a golf hole and what is an example of a well-designed hole?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> Mayakoba executive wants to host both PGA Tour, LIV Golf and build bridge between two rivals
[Adam Woodard | Golfweek | Read]

> 'Full Swing' wrap: An interview with executive producer Chad Mumm
[Shane Ryan | Golf Digest | Read]

> PGA Tour money makes it tough on LIV players’ Ryder hopes
[Doug Ferguson | Associated Press | Read]

> Want to own a piece of professional golf? LIV’s teams are for sale
[Bob Harig | Sports Illustrated | Read]

TFC Inbox: The makings of a well-designed golf hole
Readers of The First Call offer their perspectives on what elements are necessary for a fun, memorable and challenging hole
INDUSTRY NEWS
Me & Buckets design contest will inspire authenticity through art; participants will transform Malbon’s Buckets logo into art representing their own personality and uniqueness
Read More
Re-commerce platform launches Second Chance, a section that gives consumers access to gently used inventory, sales representative samples, customer returns and more
Read More
Island scores high marks with business and leisure guests; golf, beaches, culture and gastronomy contribute to satisfaction and intention to return
Read More
'Remarkable Stories of New Jersey Golf,' written by Kevin Casey, is available for online purchase and tells the 130-year history of golf in the Garden State
Read More
Healthcare company teams up with professional golfers David Duval and Juli Inkster to encourage awareness of first-of-its-kind Galleri Multi-Cancer Early Detection Blood Test
Read More
Wearable tech captures comprehensive swing data, providing a new layer of understanding of the swing and the ability to monitor consistency from anywhere
Read More
The $5 million clubhouse renovation project began in September 2020 and addressed many areas of the facility, including dining, retail and event space
Read More

Epson Tour: Introduces the inaugural Champions Fore Change Invitational, which will be held May 29-June 4 at Taberna Country Club in New Bern, North Carolina.

True Blue Golf Club: Pawleys Island, South Carolina, course will host a Barstool Classic event on March 6. The Barstool Classic is a series of 25 events held across the country. The top-four finishers in the two-man, better-ball format will to the Barstool Classic Championship and have the opportunity to win $10,000.

LPGA, Pacira BioSciences: Announce a multiyear agreement that makes Pacira’s Iovera the Tour's official non-opioid pain management partner and sponsor of the LPGA's fitness trailer. Pacira will host awareness and education initiatives at various LPGA tournaments throughout the season.

LIV Golf: Launches LIV Golf Plus and LIVGolfPlus.com, the league’s new app and global streaming site that enables viewers to watch live and on-demand coverage of the 2023 LIV Golf League, which debuts Feb. 24-26 in Mayakoba, Mexico. LIV Golf Plus is now available free to download on iOS, Android, Apple TV and FireTV. Broadcasts will also be available on LIVGolfPlus.com.

#QOTD
"You’ve got to have the guts not to be afraid to screw up."
— Fuzzy Zoeller
ICYMI
Q&A: Jennipher Satterly | President, Academy of Golf Art
The merging of the contemporary artist's passions — golf and art — took a while, but once they did her career pivoted in a fulfilling direction
TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
How Alexa Phung, Ava Estrella earned tickets to Augusta National
The girls qualified for April's Drive, Chip and Putt National Finals and join host Ann Liguori to talk about their experiences and expectations
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

BEHIND THE GOLF BRAND
How 'The Par Train Podcast' is growing followers by unlocking golf's mental game
Co-founder Evan Singer shares with host Paul Liberatore the wild ride of becoming the No. 1 golf mental game podcast with over 900,000 downloads
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
McMahon mother-daughter duo push limits of golf's glass ceiling
Lesley and Clare McMahon join host Colin Weston for a conversation about being women in the golf industry and their wide-ranging experiences
[Listen | More 'The ModGolf Podcast' episodes]

TUNING IN

PGA Tour: Honda Classic
Site: PGA National (Champions), Palm Beach Gardens, Florida.
Television [ET]: Today, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (NBC).
Leaderboard | GCSAA Fact Sheet

LIV Golf: LIV Golf Mayakoba 
Site: Mayakoba Golf Resort (El Camaleon), Playa del Carmen, Mexico.
Television [ET]: Saturday-Sunday, 1-6 p.m. (CW Network).

LPGA Tour: Honda LPGA Thailand
Site: Siam Country Club (Pattaya Old), Chonburi, Thailand.
Television [ET]: Today-Saturday, 10:30 p.m. to 3:30 a.m. (Golf Channel).
Leaderboard

DP World Tour: Hero Indian Open
Site: DLF Golf and Country Club, New Delhi, India.
Television [ET]: Today, 3-7:30 a.m. (Golf Channel); Saturday, 3:30-7:30 a.m. (Golf Channel); Sunday, 3:30-6:30 a.m. (Golf Channel).
Leaderboard

CALENDAR

FEBRUARY
24-26: Chicago Golf Show, Rosemont, Ill. | Info
24-26: Kansas City Golf Show, Overland Park, Kansas | Info
24-28: CMAA World Conference and Club Business Expo, Orlando, Fla. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.