Friday Feb 27, 2026
FIRST THOUGHT

When a player hits fairways and greens in regulation, good things are bound to happen. Just ask Austin Smotherman. At the Cognizant Classic Thursday, Smotherman, who returned to the PGA Tour after finishing third on the 2025 Korn Ferry Tour Points List, shot a 9-under 62 to hold the solo first-round lead. So, where does Smotherman go from here? The last two times he held or shared a first-round lead on Tour, he finished T23 and T5, respectively. The T5, which came at the 2023 VidantaWorld Mexico Open, is his best finish among four top-10 finishes in 81 prior PGA Tour starts.

POLL

▪️ Which is the better schedule swing on the PGA Tour? | Vote
▪️ Previous: How much would you pay for one round of golf? | Results

QUESTION OF THE WEEK

▪️ What are the key ingredients to the ideal buddy trip? | Respond 
▪️ Previous: Anthony Kim, 40, won LIV Golf Adelaide, his first win since 2010, a period that included a 12-year absence from professional golf. In your opinion, where does that rank among all-time golf comebacks?
Read

BUSINESS
Leadership lessons from the most demanding business model in hospitality: private clubs
ClubWorks chairman Michael Leemhuis shares his 12 Strategic Leadership Principles.
TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 | ▶️  CONTENT CLUBHOUSE
Gabe Aluisy: Building authority from scratch
Guest: Gabe Aluisy, founder and host of "Let's Play Thru" YouTube channel.
Listen / WatchArchives

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Stephen Ames: The senior life
Guest: Stephen Ames, PGA Tour Champions player.
Listen | Archives

🎧 ROAD TO AUGUSTA
Now on the tee, from Durham, North Carolina ...
Guest: Ward Clayton, host.
Listen

ARCHIVES: 🎧  Podcasts | ▶️  Videos

   

GOLF INDUSTRY NEWS
Three-year investment will support expansion of U.S. National Development Program State Junior Teams across all 50 states
Read More
Report is compiled from performance data collected throughout the 2025 golf season, delivering insight into how amateur golfers score and what separates golfers at different levels
Read More
Golf school debuts in the Texas Lake and Hill Country
Read More
The 2026 NB3 Junior National Championship, powered by PDI, will include the opportunity to earn one of eight spots into the national championship via PDI performance across 10 new regional events
Read More
Robert Birk will oversee all elements of club operations including golf operations, agronomy, food and beverage, membership services, and sales and marketing for the university-affiliated facility
Read More
Veteran golf operator will lead luxury destination Reef Capital property in Virginia
Read More
Footwear brand debuts new models led by the Reserve Classic Tour RS
Read More
Men’s and women’s performance apparel is inspired by golf’s most iconic moments and features a color story that includes Evergreen Grove, Championship Gold, Royal Blue and Azalea Pink
Read More
The line of Max and Max D clubs share a suite of technologies designed to maximize forgiveness and distance
Read More
Max and Max D irons and wedges are designed to deliver effortless launch, forgiveness and scoring control for developing players
Read More
Brooks Koepka and Shane Lowry lead the field in first stop on PGA Tour’s Florida Swing at PGA National in Palm Beach Gardens, Florida
Read More

Ecco Golf: Unveils its spring/summer 2026 collection, which includes two new models — the Ecco Golf BIOM C5 and Ecco Golf Street Vibe.

EXPANDED NOTES >

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

▪️ ‘Out of their hands’: PGA Tour pros criticize course conditions at PGA National
[Kevyn Cunningham | Golf.com | Read]

▪️ As cartel violence raged in Mexico, this golf-course designer was amid chaos
[Josh Sens | Golf.com | Read]

▪️ LIV’s post-Greg Norman shakeup continues
[Dave Rumsey | Front Office Sports | Read]

The mighty monarch gets a little help from its friends
Through Audubon International's Monarchs in the Rough program, participating courses across the United States and Canada have designated acreage to aid the migrating butterfly species.
On Tour

PGA Tour: Cognizant Classic
Site: Palm Beach Gardens, Florida.
Course: PGA National (Champions).
Television [ET]: Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (NBC).
GCSAA Fact Sheet

LPGA Tour: HSBC Women's World Championship
Site: Singapore.
Course: Sentosa GC (Tanjong).
Television [ET]: Friday-Saturday, 8:30 p.m. to 1:30 a.m. (Golf Channel).
GCSAA Fact Sheet

DP World Tour / Sunshine Tour: South African Open
Site: Stellenbosch, South Africa.
Course: Stellenbosch GC.
Television [ET]: Friday, 5:30-10:30 a.m. (Golf Channel); Saturday, 5:30-10 a.m. (Golf Channel); Sunday, 4:30-9:30 a.m. (Golf Channel).

COMPLETE SCHEDULE >

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Head Men's Golf Coach | Part-time
Hope College
Holland, Michigan | Info

▪️ Customer Service Agent
PGA Tour
Ponte Vedra Beach, Florida | Info

▪️ Compensation and Performance Analyst
PGA of America
Frisco, Texas | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

MARCH
3: Ohio Golf Course Owners Association Conference, Mansfield, Ohio | Info
4: ForeUp Digital Summit | Info
9-13: ASGCA Design Boot Camp, Pinehurst, North Carolina | Info
23-25: Asia Golf Tourism Convention, Thailand | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.