Wednesday Feb 28, 2024
FIRST THOUGHT

Rory McIlroy is making his third start of the PGA Tour season at this week's Cognizant Classic in The Palm Beaches — formerly the Honda Classic. McIlroy, who last played this event in 2018, won the 2012 version and seeks to make this the seventh tournament he has won multiple times. Here is the list of tournaments that McIlroy, a 24-time PGA Tour winner, has won multiple times:
> 3 — Tour Championship (2016, 2019, 2022)
> 3 — Wells Fargo Championship (2010, 2015, 2021)
> 2 — RBC Canadian Open (2019, 2022)
> 2 — The CJ Cup (2021, 2022)
> 2 — Deutsche Bank Championship (2012, 2016)
> 2 — PGA Championship (2012, 2014)

IN THIS ISSUE

> PGA National Resort sports a new vibe amid timeless tradition | Read

QUESTION OF THE WEEK

Of the amount of time you spend watching or streaming professional golf, what percentage would you say is devoted to women's golf? And what do you or don't you like about the women's coverage?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

PGA National Resort sports a new vibe amid timeless tradition
A $100 million reinvention of the iconic Palm Beach Gardens, Florida destination includes course architect Andy Staples’ work on the 18-hole Match and par-3 Staple courses

INDUSTRY NEWS
Golf footwear brand showcases new sustainable footwear, apparel and rainwear lines, plus customization programs
Read More
Lee will wear the brand's Tray model shoe throughout the 2024 season
Read More
First Grass League tournament set for April 17-20 at Grass Clippings at Rolling Hills
Read More
Tickets, pro-am and volunteer opportunities are available at TheGalleriClassic.com
Read More
Association president Barry Lotz reviews the Callaway Smoke, Cobra Darkspeed and XXIO 13
Read More
READ, WATCH, LISTEN

> Loneliness in pro golf can be crippling – but Chris Kirk and rental house crew stave it off
[Cameron Morfit | PGATour.com | Read]

> The NCAA Competition Oversight Committee updated golf's postseason selection criteria for 2023-24. Here's what it means
[Cameron Jourdan | Golfweek | Read]

> How the PGA Tour’s new billion-dollar equity plan could help prevent player defections
[Matthew Rudy | Golf Digest | Read]

#QOTD
"Expose yourself to your deepest fear. After that, fear has no power, and the fear of freedom shrinks and vanishes. You are free."
— Jim Morrison
TUNING IN

PGA Tour: Cognizant Classic in the Palm Beaches
Site: PGA National Resort (Champion), Palm Beach Gardens, Florida.
Television [ET]: Thursday-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (NBC).
GCSAA Fact Sheet

LPGA Tour: HSBC Women's World Championship
Site: Sentosa Golf Club, Singapore.
Television [ET]: Today-Saturday, 9:30 p.m. to 2:30 a.m. (Golf Channel).
GCSAA Fact Sheet

LIV Golf League: LIV Golf Jeddah
Site: Royal Greens Golf & Country Club, King Abdullah Economic City, Saudi Arabia.
Television [ET]: Saturday, 12:30-5:30 p.m. (CW Network-tape delay); Sunday, 1-6p.m. (CW Network-tape delay).

TFC PODCAST NETWORK

DRIVER$: INSIDE THE GOLF INDUSTRY
Unlocking the keys to sustaining the golf participation surge
Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf's current popularity
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

THE MODGOLF PODCAST
Christina Kim: On working through trauma
The three-time LPGA winner joins host Colin Weston to discuss overcoming depression to find new joy in life and golf
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
Why Annie's Revenge is quite the pro-am experience
Jamaica Pro-Am founder Donnie Dawson joins host Ann Liguori how the tournament serves up some of the best experiences the island has to offer
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

WHERE TO NEXT?

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Make Golf Your Career

> Tournament Director
Reynolds Lake Oconee 
Greensboro, Georgia| Info

> Tournament Rules Official
LPGA
Daytona Beach, Florida | Info

> Assistant in Training/Spray Technician
Chapel Hill Country Club
Chapel Hill, North Carolina | Info

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Tell Us A Golf Joke

Golf, at its very core, is supposed to be about having fun, which often includes a little laughter. So, The First Call would like you to share you favorite golf joke(s) with us. To submit, email the joke to shall@buffalogroupe.com. Please include your first and last name, along with city and state or country of residence.

CALENDAR

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.