Tuesday Mar 01, 2022
FIRST THOUGHT

Thirty years. When newly minted U.S. Ryder Cup Captain Zach Johnson takes his team of Yanks to Rome in 2023, "30 years" will be mentioned often as that will be how long it's been since the U.S. last won on European soil — a 15-13 victory at The Belfry. Thirty years, spanning six American losses. Said Johnson after being named captain on Monday, "... it is equally sobering to understand the scope of our challenge in Rome, as we have not won on the road in three decades." Sobering indeed.

> Question of the Week: What are your thoughts on the PGA Tour possibly barring or banning players who may play in the proposed Saudi league?  
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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> The best round no one saw: Tiger Woods recalls the 59 that hinted at history
[Dan Rapaport | Golf Digest | Read]

> 'He's a bulldog': Players love Zach Johnson as United States Ryder Cup captain for 2023 in Italy
[Steve DiMeglio | Golfweek | Read]

Design Notes: Tripp Davis begins reimagining of AAC's Riverside
Raymond Hearn renovates Midlothian; Jack Nicklaus and Justin Thomas team up in Florida; significant changes to Augusta National
THE INDUSTRY
Troon to annually award a $25,000 scholarship to a UMES student enrolled in the PGA Professional Golf Management Program or Hospitality Management Program
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Independent research company releases January 2022 retail sell through figures for both the apparel and equipment categories
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O’Connor to focus on $20,000 to $2M-plus projects from Florida to Texas
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Independent research company reports that weather played a large factor in why rounds were down over 12% in January compared with January 2021
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Brand ambassador becomes 1st to win on the PGA Tour
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3 properties singled out by Colorado AvidGolfer magazine
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Announced: By the PGA Tour, a content and sales agreement with GolfWRX that will support increased equipment coverage at PGA Tour events through 2026. GolfWRX will leverage the PGA Tour to develop an enhanced equipment content strategy, while providing GolfWRX with on-site video footage captured from its tournaments. The PGA Tour will represent sales and marketing opportunities for both properties as well as advertising operations for GolfWRX. 

Named: By the PGA of America, Zach Johnson to serve as the United States Ryder Cup Team Captain for the 44th Ryder Cup in 2023 at Marco Simone Golf and Country Club in Rome, Italy. Johnson, 46, becomes the 30th U.S. Captain since the Ryder Cup’s inception in 1927.  He played in five Ryder Cups (2006, ‘10, ‘12, ‘14, ‘16) and served as a U.S. Vice Captain in the last two Ryder Cups. 

Announced: By Webber Marketing & Consulting, a partnership with the American Junior Golf Association to develop opportunities for minority golfers. Benefits of the partnership will include paid internship opportunities, scholarships and employment opportunities. Webber Marketing & Consulting will also help the AJGA expand existing brand partnerships, build new partnerships, develop activations, and support the growth and diversification of the youth development programs.

#QOTD
"You manage things; you lead people."
— Grace Murray Hopper
ICYMI
Sponsor drops add to Phil Mickelson's ongoing downward spiral
Equipment manufacturer 'does not condone' six-time major champion's controversial comments; PGA Tour drops Mickelson as The American Express host
TFC Inbox: Is Phil Mickelson alone in his spoken thoughts?
The First Call readers share what's on their minds, including Mickelson speaking out, the good in getting out and where does celebrating cross the line 
CALENDAR

JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL