Thursday Mar 14, 2024
FIRST THOUGHT

It's time to get out the calculator. The number crunching for balls hit into the water at TPC Sawgrass Stadium Course's par-3 17th hole during the Players Championship is about to commence. According to Golf Channel, 990 balls have been hit into the water since 2003. A high of 93 were hit in 2007. Other notable numbers at that hole include 13 holes-in-one and the longest putt of 69 feet, 7 inches, by Jhonattan Vegas in the first round in 2019.

IN THIS ISSUE

> Sun Mountain ascends to new branding challenge | Read
> Brandon Johnson forges own style, design firm | Read

QUESTION OF THE WEEK

How would you describe the state of golf today?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

Sun Mountain ascends to new branding challenge
New president and chief brand officer Grant Knudson is relying on the Montana-based company's past to help shape the future in a digital marketing era

INDUSTRY NEWS
Cose will direct capital strategies, master planning, pre-construction, total project design-build and fully integrated program management solutions for select development projects
Read More
Epson Tour players Alyaa Abdulghany, Lakareber Abe and Anita Uwadia, and LPGA rookie Gurleen Kaur to receive support in 'Team Dow — The Next Generation' initiative
Read More
Since 2012, Bracher has served as executive vice president, chief financial officer for Grocery Outlet Holding Corp.
Read More
READ, WATCH, LISTEN

> Scottie Scheffler says if fans are upset stars aren't playing together, 'then look at the guys that left'
[Cameron Jourdan | Golfweek | Read]

> Rory McIlroy again calls for urgency in PGA Tour/LIV Golf deal: ‘I want the train to speed up’
[Bob Harig | Sports Illustrated | Read]

> The 20 most consequential moments in women's golf history, ranked
[Keely Levins | Golf Digest | Read]

#QOTD
"If you can dream it, you can do it."
— Walt Disney
ICYMI
Brandon Johnson forges own style, design firm
The Arnold Palmer design disciple begins fresh with creating 'fun and memorable golf' at the core of his philosophy
TUNING IN

PGA Tour: The Players Championship
Site: TPC Sawgrass (Players Stadium), Ponte Vedra Beach, Florida.
Television [ET]: Today-Friday, 1-7 p.m. (Golf Channel); Saturday, 2-7 p.m. (NBC); Sunday, 1-6 p.m. (NBC).
Leaderboard | GCSAA Fact Sheet

TFC PODCAST NETWORK

DRIVER$: INSIDE THE GOLF INDUSTRY
56 PGA Shows and counting
Legendary golf executive Jim Vincent joins co-hosts Jon Last and David Klein to reflect on a lifetime in the industry
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
Unlocking the keys to sustaining the golf participation surge
Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf's current popularity
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

THE MODGOLF PODCAST
Christina Kim: On working through trauma
The three-time LPGA winner joins host Colin Weston to discuss overcoming depression to find new joy in life and golf
[Listen | More 'The ModGolf Podcast' episodes]

WHERE TO NEXT?

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Make Golf Your Career

> PGA WORKS Fellowship
Gulf States Section 
Waveland, Mississippi| Info

> Outside Services Supervisor
Country Club at Castle Pines
Castle Rock, Colorado | Info

> Communications Manager
Florida State Golf Association
Tampa, Florida | Info

View a complete listing of Make Golf Your Career jobs
> View a complete listing of Florida State Golf Association jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

Tell Us A Golf Joke

Golf, at its very core, is supposed to be about having fun, which often includes a little laughter. So, The First Call would like you to share you favorite golf joke(s) with us. To submit, email the joke to shall@buffalogroupe.com. Please include your first and last name, along with city and state or country of residence.

CALENDAR

JULY
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.