The First Call 03-18-2026

FIRST THOUGHT

Results of The First Call | Extra poll question "Grade PGA Tour CEO Brian Rolapp's performance to date":
▪️ B: 34%.
▪️ A: 25%.
▪️ C: 23%.
▪️ D: 11%.
▪️ F: 7%.
Responses: 290.

POLL

▪️ How would you grade PGA Tour CEO Brian Rolapp's performance to date? | Vote
▪️ Previous: Why shouldn't The Players Championship be a major? | Results

QUESTION OF THE WEEK

▪️ Though PGA Tour CEO Brian Rolapp did not provide specifics, what is your opinion of the plan he proposed prior to The Players Championship? | Respond
▪️ Previous: Considering how men's professional golf's majors have evolved through the years, why should The Players Championship not be considered a major championship? | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 CONTENT CLUBHOUSE
Pat Monahan: Rock stars love golf too
Guest: Pat Monahan, lead singer, songwriter and founder of the band Train.
Listen | Archives

🎧 GOLF AND THE GOOD LIFE
Step inside Royal County Down
Guest: Bill Donald, general manager, Royal County Down Golf Club.
Listen | Archives

🎧 ROAD TO AUGUSTA
Two longtime Masters patrons delve into their on-site experiences
Guests: David Chapman and David Whitfield, two longtime Masters patrons.
Listen | Archives

🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
A caddie reads the golf apparel market
Guest: Kyle Kalick, founder, Caddie Comfort.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

GOLF INDUSTRY NEWS

Five Iron Golf: Announces Series E investment

Investment was led by Coral Tree Partners, a Los Angeles-based private equity firm focused on sports, media, entertainment, technology and gaming

Streamsong Golf Resort: Unveils Bone Valley as name for 5th course

Bowling Green, Florida, destination revealed as the official name and logo for the David McLay Kidd design

KemperSports: To manage the Course at Sewanee

Highly ranked Sewanee, Tennessee, collegiate golf course to undergo bunker renovation

Grass League: Names Michael Prindiville as president

In his role, Prindiville will oversee all business operations and competitive matters as the par-3 golf league enters its next phase of expansion

Golf Pride: Adds ZGrip, new sizes to Align Max category

Company is offering free install services at select retail partners across the United States through March 28

PGA of America: Pinehurst Resort to host National Club Championship

Male and female amateur club champions from across the country to compete in North Carolina in March 2027

True Spec Golf: Naples South opens at CAVU GC

Brand-agnostic clubfitting company celebrates the reopening of the now private Naples, Florida, club following extensive course renovations

Cowboys GC: Unveils multimillion-dollar transformation

The only NFL-themed golf club includes a completely redesigned championship course, a Dallas Cowboys-themed high-tech driving range with game-used AT&T Stadium turf, and an 18-hole putting course

Golf Channel: PGA Tour, LPGA Tour headline this week's live coverage

Reigning champion Viktor Hovland headlines strong field at Valspar Championship; LPGA Tour legends Meg Mallon, Judy Rankin and Juli Inkster will join Golf Channel booth throughout the week at Founders Cup

Sqairz: Unveils 2026 GFP2 baseball, softball lineup

The launch represents the brand's next generation of the Ground Force Production cleat platform

READ, WATCH, LISTEN

▪️ PGA Tour pros weigh in on CEO Brian Rolapp's vision for the future
[Adam Schupak | Golfweek | Read]

▪️ Cameron Young wants to be ready for big moments. He delivered one at The Players Championship
[Doug Ferguson | Associated Press | Read]

▪️ On the eve of his 25th Masters, 2013 Champion Adam Scott reflects on nerves, swing envy and the big changes at Augusta
[Max Adler | Golf Digest | Read]

ON TOUR

PGA Tour: Valspar Championship
Site: Palm Harbor, Florida.
Course: Innisbrook Resort (Copperhead).
Television [ET]: Thursday-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (NBC).
GCSAA Fact Sheet

LPGA Tour: Fortinet Founders Cup
Site: Menlo Park, California.
Course: Sharon Heights GC.
Television [ET]: Thursday-Sunday, 6-9 p.m. (Golf Channel).
GCSAA Fact Sheet

LIV Golf League: LIV Golf South Africa
Site: Midrand, South Africa.
Course: The Club at Steyn City.
Television [ET]: Thursday-Friday, 6-8 a.m. (FS1), 8-11 a.m. (FS2); Saturday, 6-11 a.m. (FOX); Sunday, 6-11 a.m. (FS1).

DP World Tour: Hainan Classic
Site: Hainan Island, China.
Course: Mission Hills Resort (Haikou).

COMPLETE SCHEDULE >

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Assistant Golf Course Superintendent
University of Georgia
Athens, Georgia | Info

▪️ Tax Accountant
PGA Tour
Ponte Vedra Beach, Florida | Info

▪️ Player Development Professional
Aliso Viejo Country Club
Aliso Viejo, California | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

MARCH
23-25: Asia Golf Tourism Convention, Thailand | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.