Wednesday Apr 26, 2023
FIRST THOUGHT

Scott Scheffler had a year for the ages in 2021-22 when he set the PGA Tour record for most money won in a single season ($14,046,910). He did so on the strength of four wins, including the Masters. But Scheffler's record is in peril as Jon Rahm is a mere $423,370 from matching the mark. Rahm, No. 1 in the world, is in the field at this week's Mexico Open at Vidanta as the reigning champion. While the PGA Tour schedule has slimmed down in 2023, the prize money has gone up. Rahm has made most of his hay with four wins — like Scheffler a year ago — and is seeking to become the fifth player to win five or more times in a season since 2013.

IN THIS ISSUE

> How Daphne’s Headcovers is creating smiles | Read
> PGA Professional Spotlight: Monique Gesualdi | Read

QUESTION OF THE WEEK

Which item(s) do you replace in your golf bag at the beginning of each season?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

INDUSTRY NEWS
Mike Pai will be instrumental in developing marketing programs, product plan, go-to-market strategy and brand story
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Executive vice president worked 24 years for company and has led the international division since 2017, helping grow its portfolio to 40-plus facilities in 20 countries
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Parameters are designed to offer more flexibility to golf course clients and partners, allowing them to streamline the booking process
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All eight teams in the Hanwha Lifeplus International Crown, May 4-7, to use exclusive country-themed bags featuring player’s name, national colors and flag
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Golf care influencer Mindy Derr shows the power of golf as a treatment modality for those with neurological conditions
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Wie West joins fellow major champions Rory McIlroy, Shane Lowry, Morgan Pressel and Charl Schwartzel as featured golfers in 'Lessons with a Champion Golfer' series
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Partnership will provide TJGT members and parents the opportunity for access to college coaches, and education about collegiate golf and the recruiting process
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Collaboration will educate junior golfers on careers in professional golf course management while recognizing the work of golf course superintendents and their teams
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Company transformed the 2022 Dinah Shore Trophy into the Chevron Championship Cup; 2023 champion Lilia Vu will receive her own silver-plate replica of the iconic trophy
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Mississippi native uses brand's putter grip to help team win the Zurich Classic of New Orleans
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Nippon Shaft: The respective winners of last weekend’s PGA Tour and PGA Tour Champions tournaments used N.S. Pro Modus3 shafts.

Bonfit America: "Play Nine, The Card Game of Golf" can now be played on iPhone, iPad and Android devices. The app allows people to play online together in the multiplayer game modes. The "Play Nine" app can be downloaded for iPhone and iPad on the Apple App Store or for Android on the Google Play Store.

PGA of America: Expands agreement with Chase Sapphire as the association's official credit card. Partnership broadens Chase Sapphire’s reach with the PGA and will provide cardmembers access to multiple benefits at the PGA Championship and KPMG Women’s PGA Championship.

READ, WATCH, LISTEN

> Team USA strong enough that it doesn’t need LIV help
[Doug Ferguson | Associated Press | Read]

> Canada, Latin America to combine and form PGA Tour Americas
[Doug Ferguson | Associated Press | Read]

> UCLA women's coach Carrie Forsyth retiring at season's end after 24 years leading the Bruins
[Cameron Jourdan | Golfweek | Read]

#QOTD
"Public opinion is a weak tyrant compared with our own private opinion."
— Henry David Thoreau
ICYMI
How Daphne’s Headcovers is creating smiles with each design
Jane Spicer was taught the importance of setting goals by her mother, Daphne, at an early age. Those lessons, plus the value of doing good for others, has helped Spicer’s company thrive
PGA PROFESSIONAL SPOTLIGHT

MONIQUE GESUALDI
Director of Instruction, St. Johns Golf and Country Club

The First Call: Do you have a preferred style or philosophy for teaching golf?
Monique Gesualdi: I love old school coaches with tough love or as Jon Gordon puts it, “love tough.” My coaching style and message is influenced by the greats of Geno Auriemma, MJ, Kobe, Rocky movies and those with similar mentalities.

TFC: What book(s) would you recommend?
MG: There’s so many, but I think “Burn Your Goals” (by Joshua Medcalf, Jamie Gilbert) offers insightful and very short chapters that pack a punch for players busy on the go. “The Art of Mental Training” by D.C. Gonzales is also one of my favorite for coaching too.

READ MORE >

TUNING IN

PGA Tour: Mexico Championship at Vidanta
Site: Vidanta Vallarta, Vallarta, Mexico.
Television [ET]: Thursday-Friday, 3:30-6:30 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).

LPGA Tour: JM Eagle LA Championship
Site: Wilshire Country Club, Los Angeles, California.
Television [ET]: Thursday-Friday, 6:30-9:30 p.m. (Golf Channel); Saturday-Sunday, 6-9 p.m. (Golf Channel).
GCSAA Fact Sheet

LIV Golf: LIV Golf Singapore
Site: Sentosa Golf Club (Serapong), Singapore.
Television [ET]: Saturday-Sunday, 1-6 p.m. (CW-Tape Delay).

DP World Tour: Korea Championship
Site: Jack Nicklaus Golf Club, Incheon, South Korea.
Television [ET]: Wednesday-Thursday, Midnight to 5 a.m. (Golf Channel); Friday-Saturday, Midnight to 4:30 a.m. (Golf Channel).
Leaderboard

PGA Tour Champions: Insperity Invitational
Site: The Woodlands Country Club, The Woodlands, Texas.
Television [ET]: Friday, noon to 3 p.m. (Golf Channel); Saturday-Sunday, 3-6 p.m. (Golf Channel).
GCSAA Fact Sheet

TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Liberated Gary McCord lets loose with his opinions
Longtime golf analyst joins 'Golf Innerview' host Ann Liguori to tell of his new YouTube podcast, his time at CBS, the Masters, 'bikini wax' and the impact of LIV Golf
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

THE MODGOLF PODCAST
Why time is our most precious commodity
Brian Esposito, founder and CEO of Esposito Intellectual Enterprises, joins 'The ModGolf Podcast' host Colin Weston to share how he helps web3 sport and entertainment tech companies succeed
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
Sean Foley on Tiger Woods, Brooks Koepka, Netflix’s ‘Full Swing’
Noted instructor joins 'Golf Innerview' host Ann Liguori to reflect on Masters storylines, along with his appearance in the streaming docuseries
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

MAKE GOLF YOUR CAREER

> Program Director
First Tee Northern Michigan
Harbor Springs, Michigan | More

> Head Women's Golf Coach
Union College
Schenectady, New York | More

> Golf Course Course Assistant
Foothills Park and Recreation District
Jefferson County, Colorado | More

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JULY
25-27: GCBAA Summer Meeting, Lake Geneva, Wisc. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.