Tuesday May 09, 2023
FIRST THOUGHT

Rounds played results for the months of January through March are a lot like preseason records in any of the major sports — they serve as an indicator, but there's a long season ahead. In golf, the first quarter accounts for just 16% of annual rounds played in the U.S. But it appears that 2023 is off to another fast post-Covid start. According to the National Golf Foundation, rounds are up 17% over the three-year pre-Covid window of 2017-19.

IN THIS ISSUE

> TFC Inbox: Ryder Cup conundrum: With or without LIV players? | Read
> PGA Professional Spotlight: Steve Brewer | Read

QUESTION OF THE WEEK

What are your best memories of the PGA Championship?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

PGA PROFESSIONAL SPOTLIGHT

STEVE BREWER
Director of Instruction, Dubsdread Golf Course

The First Call: What is the best advice you have received on your career path?
Steve Brewer: I have been fortunate to be mentored by a number of great teachers and coaches who were more than instrumental in my success by sharing the time and knowledge to help me learn and grow. I would always thank them for their time and help. Many of them would say to me, "No need to thank me, I'm just passing it forward. Just promise me you will do it better than anyone else and pass it forward as well." I have done my very best to do just that.

TFC: Where is there room for growth within the industry?
SB: There is much room on the instruction side with player development programming. Traditional golf instruction did not work for the long-term growth of the game. Now we see more non-traditional learning programs, including skill development on the range and on-course play. This is the future of the game and long-term growth.

READ MORE >

INDUSTRY NEWS
Production company to provide weekly golf programming segments covering equipment, travel, events, profiles, informercials and special assignments
Read More
Clark played the new Zenergy Tour 3.0 17-inch putter grip in win at the Wells Fargo Championship
Read More
Wyndham Clark earned his first PGA victory the champion's trophy that was a handmade cast bronze, rhodium-plated cup with hand carved crystal in the center
Read More

USGA: So Yeon Ryu, the 2011 champion, accepts a special exemption into the 78th U.S. Women’s Open, July 6-9 at Pebble Beach Golf Links in Pebble Beach, California. Ryu, of the Republic of Korea, won the first of her two major titles at The Broadmoor's East Course in Colorado Springs, Colorado.

READ, WATCH, LISTEN

> Michelle Wie West: 'Would love for' women's game to keep growing without LIV Golf
[Max Schreiber | Golf Channel | Read]

> How golf giant TaylorMade is building out its DTC business
[Anna Hensel | Modern Retail | Read]

> Washington, D.C.’s Top 100 Golfers
[Drew Powell | Golf Digest | Read]

> Stan Aldridge, who nearly bought Red Wings before thriving in golf industry, dies at 84
[Tony Paul | Detroit News | Read]

#QOTD
"How well we communicate is not determined by how well we say things but how well we are understood."
— Andrew Grove
ICYMI
TFC Inbox: Ryder Cup conundrum: With or without LIV players?
Readers of The First Call have strong opinions on whether LIV Golfers should play in this year's Ryder Cup — even if they qualify through the points process
TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Mollie Marcoux Samaan: The state of the LPGA
LPGA Commissioner joins podcast host Ann to talk about how the Tour has evolved during her tenure and what's next for the Tour's momentum
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

DRIVER$
Golf takes off in the Great White North
NGCOA Canada CEO Jeff Calderwood reflects on the Canadian golf industry with 'Driver$' co-hosts Jon Last and David Klein
[Listen | More 'Driver$' episodes]

THE MODGOLF PODCAST
Finding clarity through action
Swingtweaks co-founder Steve Madden joins 'The ModGolf Podcast' host Colin Weston to share the entrepreneurial lessons he has learned through the golf industry
[Listen | More 'The ModGolf Podcast' episodes]

MAKE GOLF YOUR CAREER

> Director of Instruction
Crystal Mountain
Crystal Mountain, Michigan | More

> Dunning Golf Sales Representative
Greg Norman and Dunning Golf Apparel / Pacific Northwest Section
Bayonne, New Jersey | More

> First Assistant Golf Professional
Pinehurst Resort / Course Nos. 1-5
Pinehurst, North Carolina | More

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JULY
25-27: GCBAA Summer Meeting, Lake Geneva, Wisc. | Info

AUGUST
19-22: African American Golf Expo and Forum, Louisville, Ky. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.