Thursday May 28, 2026
FIRST THOUGHT

ShopRite LPGA Talking Points:
▪️ Jennifer Kupcho's Title Defense: Currently ranked No. 24, the defending champion aims to become the tournament's first back-to-back winner in a decade. After a slow start to 2026 due to an extended winter break, she enters with momentum from a recent T8 finish and hopes to secure a spot on Team USA for the upcoming Solheim Cup.
▪️ Brooke Henderson's Outlook: The 2022 tournament winner and world No. 26 is making her 10th career appearance at Seaview — a course where she has secured three top-10 finishes — and is adapting to a temporary caddie change while her sister Brittany is on maternity leave.
▪️ Key Field Standouts: The tournament features world No. 7 Charley Hull, who reached a historic career-high of No. 3 for an Englishwoman earlier this year, alongside five sponsor invitations extended to players Brooke Biermann, Gianna Clemente, Rachel Kuehn, Mia Hammond, and Annabelle Pancake-Webb.
▪️ Tournament Context: This 38th edition of the ShopRite LPGA is one of only two 54-hole events on the schedule.

POLL

▪️ If you were the Golf Czar for a day, which PGA Tour rule change would you implement first? | Vote
▪️ Previous: Will PGA Championship winner Aaron Rai, 31, be a one-hit major champion or will he win more? | Results

QUESTION OF THE WEEK

▪️ Do you believe the PGA Tour needs a cut line to remain competitive, or is the no-cut model better for the fans who just want to see the big names? | Respond
▪️ Previous: What are your opinions of the PGA Championship — the winner, the overall play, the course? | Read

GOLF INDUSTRY NEWS
Initiative delivers 75 RXV Elite golf cars and Cushman utility vehicles to The Patch, alongside a generous financial contribution to keep cart fees low for local area golfers at the Augusta, Georgia, facility.
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Based on 2.5 million shots from nearly 2,500 female players, the free guide benchmarks statistics across seven handicap levels to reveal where strokes are gained and lost.
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The new tool utilizes verified data from over 25,000 queries to help golfers easily find accurate answers on the course through the GHIN mobile application.
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The private club community on the Kona Coast is the first in the Hawaiian islands to implement the all-electric, fully autonomous FireFly Automatix AMP-L100 fairway mower.
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The lineup includes officially licensed caps from the U.S. Open, PGA Championship and The Open, alongside a special red, white, and blue tribute to America's 250th anniversary.
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As the on-site retail partner, the company will manage pro shop merchandise and outfit staff at the new resort, which just debuted its first golf course to founder play.
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This limited-edition lineup features red, white, and blue styling across custom bags, headcovers, apparel, and special-edition cosmetics for the ZXi7 and ZXi5 irons.
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The golf tour operator filmed a new commercial at the Old Course at St Andrews to mark the milestone and introduce a second brand ambassador ahead of The Open.
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This marks the first time these historic events will be held in southern Utah, showcasing the club's par-71 golf course, which was newly redesigned by David McLay Kidd in 2022.
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The 18-hole course features a continuous loop routing and strategic fairway design that minimizes traditional bunkering to engage all skill levels.
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The resort's packages feature daily breakfast, 18-hole rounds at Hanazono Golf and dedicated transfers.
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Mallorca resort offers access to 63 holes of championship golf, live entertainment, open-air cinema and fine dining at the newly redesigned Es Balcó restaurant.
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In addition to the PGA Tour, the lineup features the ShopRite LPGA, the DP World Tour's Austrian Alpine Open and the NCAA Division I Championships.
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The Florida State University-owned course has hosted regional play four times, leveraging its 2020 Nicklaus Design renovation to provide a championship-caliber venue.
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READ, WATCH, LISTEN

▪️ Tiger Woods set to miss all four majors — again
[Bob Harig | Sports Illustrated | Read]

▪️ Why the PGA Tour must change its easy golf course setups
[Adam Schupak | Golfweek | Read]

▪️ PGA Tour shuffles Florida events for 2027 season
[Josh Carpenter | Sports Business Journal | Read]

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
Satisfying a hunger for golf
Guest: Spencer Potter, founder, Club Grub.
Listen | Archives

🎧 CONTENT CLUBHOUSE
Golficity's Frank & Mike Fasano: Family Business
Guests: Frank Fasano and Mike Fasano, co-founders, Golficity.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Rules Official | Epson Tour
LPGA
Daytona, Florida | Info

▪️ Head Golf Professional
The King and Prince Beach & Golf Resort
St. Simon's Island, Georgia | Info

▪️ Director of Sales
Troon
Wailuku, Hawaii | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

JUNE
9-10: Multi-Course & Resort Operators Retreat 2026, Monterey, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.