Thursday Jun 08, 2023
FIRST THOUGHT

This week's RBC Canadian Open will feature 21 Canadian players — seven who are active PGA Tour members and three who have won on Tour this season (Mackenzie Hughes, Sanderson Farms Championship; Adam Svensson, The RSM Classic; and Corey Conners, Valero Texas Open). The 21, though, will be playing for something no one else in the field is eligible to win — the Rivermead Cup, which is awarded to the low Canadian professional.

IN THIS ISSUE

> The day after: Putting the PGA Tour-PIF deal into context | Read
> TFC Inbox: PGA Tour's surprising deal with Saudi Arabia's PIF strikes a nerve | Read
> The big reveal: PGA Tour, DP World Tour, PIF unite | Read
> Say what? Reactions to the seismic PGA Tour, PIF deal | Read

QUESTIONS OF THE WEEK

1. What are your thoughts on the PGA Tour's deal with Saudi Arabia’s Public Investment Fund, the principle backer of LIV Golf, that was announced on June 6?

2. What are your expectations for the U.S. Open at Los Angeles Country Club, June 12-18? Thoughts on the course, potential favorites, other topics?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

The day after: Putting the PGA Tour-PIF deal into context
Sorting through the various questions associated with the new agreement is going to take time, but the first step is moving past the shock and awe
TFC Inbox: PGA Tour's surprising deal with Saudi Arabia's PIF strikes a nerve
Readers of The First Call have plenty to say about the pro game's landscape-changing agreement that was announced on June 6
INDUSTRY NEWS
Three-day July 31-Aug. 2 event in Frisco, Texas, will also feature national-level education programs and, by night, industry networking and experiential events
Read More
Collection features a golf bag and travel bag adorned with paw prints; 10% of every purchase to be donated to Humane Society of Broward County
Read More
Total game improvement school will be led by Nemacolin’s director of instruction Mike LaBell along with Andrew Rice, one of Golf Digest’s 50 Best Teachers in America
Read More
Professional golfers and Bryan Bros. Golf YouTube channel stars are now playing SuperStroke grips and promoting the brand's products across social media
Read More
Sierra Brooks joins field alongside major champions, former world No. 1 players to make up 144-player field
Read More

Nippon Shaft: Rose Zhang played N.S.Pro 850GH shafts in her irons (5-PW) to win the Mizuho Americas Open in her first professional start.

Berenberg: Agrees to a multiyear partnership with two-time Masters champion Jose María Olazabal, who will wear the Berenberg name on his cap and play in the Berenberg Invitational in GlenArbor, New York.

READ, WATCH, LISTEN

> PGA Tour commissioner Jay Monahan on 'owning his hypocrisy', lack of transparency, 9/11 family concerns
[Adam Schupak | Golfweek | Read]

> Golf’s meritocracy means no guarantees for rich schedule
[Doug Ferguson | Associated Press | Read]

> The path back and the way forward are both murky roads for PGA Tour and LIV players
[Rex Hoggard | Golf Channel | Read]

> PGA-LIV merger raises more legal questions than ethical ones
[Stephen L. Carter | Bloomberg | Read ($)]

> 'We're not going anywhere': Greg Norman tells LIV Golf staff that the league will continue
[Bob Harig | Sports Illustrated | Read]

> PGA golf merger is Saudi Arabia’s biggest soft power win yet
[Matthew Martin | Bloomberg | Read ($)]

> Jack Nicklaus is going back to work on the 16th hole at Muirfield Village
[Doug Ferguson | Associated Press | Read]

> Jack Nicklaus says PGA Tour-LIV Golf merger 'good for the game of golf'
[Tom D'Angelo | Palm Beach Post | Read]

> Rory McIlroy speaks to media before RBC Canadian Open
[PGATour.com | Watch]

#QOTD
"It’s hard for me to not sit up here and feel like a sacrificial lamb."
— Rory McIlroy on his reaction to the PGA Tour's new deal with Saudi Arabia’s Public Investment Fund
ICYMI
The big reveal: PGA Tour, DP World Tour, PIF unite
The PGA Tour and Saudi Arabia’s Public Investment Fund, the main backer of LIV Golf, reach a deal that ends litigation and seeks to "to unify the game of golf"
Say what? Reactions to the seismic PGA Tour, PIF deal
News that the PGA Tour, DP World Tour and PIF, the principle backer of LIV Golf, had brokered an agreement caught the golfing world by surprise, but not without a response
TUNING IN

PGA Tour: RBC Canadian Open
Site: Oakdale Golf & Country Club, Toronto, Canada.
Television [ET]: Today-Friday, 3-6 p.m. (Golf Channel); Saturday, 2:30-5:30 p.m. (Golf Channel), 5:30-7:30 p.m. (CBS); Sunday, 1:30-2:30 p.m. (Golf Channel), 2:30-6:30 p.m. (CBS).
Leaderboard | GCSAA Fact Sheet

LPGA Tour: Shoprite LPGA Classic
Site: Seaview Golf Club (Bay Course),Galloway, New Jersey.
Television [ET]: Friday, 12:30-2:30 p.m. (Golf Channel); Saturday, 5:30-7:30 p.m. (Golf Channel); Sunday, 2:30-5 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

DP World Tour, Ladies European Tour: Volvo Car Scandinavian Mixed
Site: Ullna Golf & Country Club, Stockholm, Sweden.
Television [ET]: Today-Friday, 7 a.m. to noon (Golf Channel); Saturday-Sunday, 7:30 a.m. to noon (Golf Channel).
Leaderboard

PGA Tour Champions: American Family Insurance Championship
Site: University Ridge Golf Club, Madison, Wisconsin.
Television [ET]: Friday 6:30-8:30 p.m. (Golf Channel-tape delay); Saturday, 8:30-10:30 p.m. (Golf Channel-tape delay); Sunday, 8-10 p.m. (Golf Channel-tape delay).
Leaderboard | GCSAA Fact Sheet

Korn Ferry Tour: BMW Charity Pro-Am
Site: Thornblade Club, Greer South Carolina.
Television [ET]: Today, noon to 2 p.m. (Golf Channel); Friday, 8:30-10:30 p.m. (Golf Channel-tape delay); Saturday, 10:30 p.m. to 12:30 a.m. (Golf Channel-tape delay); Sunday, 5-7 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Michelle Wie West on role of host for LPGA's Mizuho Americas Open
Former U.S. Women's Open champion joins host Ann Liguori to talk about serving as host for the new Mizuho Americas Open, life after her playing career and the need for more progress on Tour
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

BEHIND THE GOLF BRAND
How On Point Golf has grown so rapidly
Founder Briston Peterson joins host Paul Liberatore to discuss his company's wild ride as a manufacturer of three-dimensional ball markers
[Listen | More 'Behind the Golf Brand' episodes]

DRIVER$
How the USGA is managing equipment innovation
Co-hosts Jon Last and David Klein provide an inside look at the USGA’s equipment standards department
[Listen | More 'Driver$' episodes]

MAKE GOLF YOUR CAREER

> Intern/Assistant Golf Professional
Mayacoo Lakes Country Club
West Palm Beach, Florida | Info

> Certified Personal Coach
Golftec
Geneva, Illinois | Info

> Assistant Golf Professional
Palo Alto Hills Golf and Country Club
Palo Alto, California | Info

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JULY
25-27: GCBAA Summer Meeting, Lake Geneva, Wisc. | Info

AUGUST
19-22: African American Golf Expo and Forum, Louisville, Ky. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.