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| Wednesday Jul 29, 2026 |
BUFFALO RESEARCH'S GOLF IN MOTION MONTHLY
Golf participation is only part of the story. Understanding where consumers are spending their time across the golf ecosystem provides a clearer picture of where momentum is building.
Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.
Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.
This debut edition includes year-to-date visitation trends through June 2026 and serves as the foundation for a recurring monthly industry intelligence report from Buffalo Research.
The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
>> Sign Up
POLL OF THE WEEK
A Major Decision
How would you rate this year's four men's majors?
>> Vote
Last week: Did Bryson DeChambeau deserve the two-stroke penalty he received after the Open Championship's second round? | Results
QUESTION OF THE WEEK
Choose A Favorite
Which of this year's four majors was the best, and why?
>> Respond
Last week: What were your main takeaways from the 2026 Open Championship? | Read
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With three distinct resorts, 11 evolving courses and 16 hours of summer daylight, this northern Michigan golf empire proves that progress never rests.
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➡️ House passes bill to make daylight saving permanent. What it could mean for golf?
Adam Schupak | Golfweek | Read
➡️ Charley Hull launches new YouTube channel, 'Sweet Spot Golf'
Beth Ann Nichols | Golfweek | Read
➡️ PGA Tour’s latest schedule shakeup features a new sponsor (and surprise venue)
James Colgan | Golf.com | Read
➡️ Pete Bevacqua Q&A: A view from outside the golf bubble
Jerry Tarde | Golf Digest | Read
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The First Call readers celebrated Fox's swift, thrilling Open Championship victory while taking aim at the network's commercial-heavy coverage and DeChambeau's rules antics.
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RECENT DROPS
🎧 | ▶️ CONTENT CLUBHOUSE
Katherine Walsh: Guided by faith
Guest: Katherine Walsh, content creator and Golf Galaxy social host.
Listen | Watch | Archive
🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
Inside golf operations' latest tech merger
Guests: Jake Gordon, CEO / co-founder of Noteefy, and Ross Liggett, former CEO of Metolius and current vice president of data for Noteefy.
Listen | Archives
JULY
29: PGA Buying Summit, Frisco, Texas | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
