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| Friday Jul 31, 2026 |
On Thursday, Jeeno Thitikul tore up Royal Lytham with a bogey-free 64, setting the course record for a two-shot lead at the AIG Women's Open. While the wind left most players struggling in the bunkers, Jeeno made it look easy. However, this morning she shot a 2-over 73 on to drop to 5-under. Shiho Kuwaki now holds the lead at 6-under, while Haeran Ryu remains just a stroke back after two holes.
POLL OF THE WEEK
A Major Decision
How would you rate this year's four men's majors?
>> Vote
Last week: Did Bryson DeChambeau deserve the two-stroke penalty he received after the Open Championship's second round? | Results
QUESTION OF THE WEEK
Choose A Favorite
Which of this year's four majors was the best, and why?
>> Respond
Last week: What were your main takeaways from the 2026 Open Championship? | Read
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The Circle B Launch Pro and Tour V7 Shift sync data through the Foresight app to deliver instant club recommendations, real-time ball normalization, and simulation options.
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➡️ Charlie Woods misses 54-hole cut at Junior PGA Championship after 77
Cameron Jourdan | Golfweek | Read
➡️ Jeeno Thitikul trying to ‘beat the course’ in hot Open start
Dylan Dethier | GOLF | Read
➡️ Rocket Classic: Peter Malnati threatens to break 60 with Rickie Fowler chasing
Patrick McDonald | CBS Sports | Read
RECENT DROPS
🎧 | ▶️ CONTENT CLUBHOUSE
Katherine Walsh: Guided by faith
Guest: Katherine Walsh, content creator and Golf Galaxy social host.
Listen | Watch | Archive
🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
Inside golf operations' latest tech merger
Guests: Jake Gordon, CEO / co-founder of Noteefy, and Ross Liggett, former CEO of Metolius and current vice president of data for Noteefy.
Listen | Archives
Golf participation is only part of the story. Understanding where consumers are spending their time across the golf ecosystem provides a clearer picture of where momentum is building.
Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.
Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.
This debut edition includes year-to-date visitation trends through June 2026 and serves as the foundation for a recurring monthly industry intelligence report from Buffalo Research.
The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
>> Sign Up
SEPTEMBER
29 – October 1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
