Monday Sep 20, 2021

FIRST THOUGHT

An indirect sign that golf travel is recovering comes from recently released Airlines Reporting Corp. (ARC) data. ARC-accredited travel agencies experienced a 328% year-over-year increase in air ticket sales during August 2021. Month over month, though, August experienced a 10 percent decrease in total passenger trips due to new pandemic mandates and border restrictions.

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READ, WATCH, LISTEN

> Three holes that could decide the Ryder Cup
[Shaun Tolson | Morning Read | Read]

> The astonishing story of Skip Alexander, the golfer with the bloody hands
[Ward Clayton | Morning Read | Read]

> Pine Valley and Pine Hill moving toward consolidation
[Jim Walsh | Cherry Hill Courier-Post | Read]

> Golf instructors are both thrilled and frazzled by the biggest demand for lessons ever
[Tod Leonard | Golf Digest | Read]

Q&A: Mike Williams
Mike Williams, who serves as managing director of Innisbrook Golf and Spa Resort in Palm Harbor, Fla., shares his thoughts on good leadership characteristics and what classic movie he never tires of watching. 

TFC: What time do you wake in the morning, and what time do you typically start the workday?
MW: I typically rise at 6:30 a.m. … the day starts immediately looking at email and reports from the previous day.

TFC: What are key elements to leadership or to being a good leader?
MW: A good leader will share his vision for what needs to be accomplished, communicate that vision to the team and support them as they execute strategies and tactics. A good leader will help ordinary people deliver extraordinary results.

TFC: What changes, if any, have you made based on the events of the past year?
MW: Focusing on our core business model and delivering an exceptional resort experience to our members and guests.

TFC: What's the secret to success?
MW: Listening to your team, guests and members. They will tell you how you are doing. You must be a good listener.

TFC: Who is your role model?
MW: Bob Dirks, former brand and marketing head for Hilton Hotels. Not a day goes by when I don't say to myself, "What would Bob do in this situation?"

TFC: What’s on your playlist?
MW: Sinatra, Coldplay, Mozart, David Benoit.

TFC: When I’m not at work, you can find me … 
MW: Enjoying time with my wife, kids and grandson on the golf course. My wife and I enjoy cooking together.

TFC: What was your path to the golf industry?
MW: Sales and marketing roles for golf resorts in Hilton Head Island, Boca Raton, Phoenix and Palm Harbor.

Precision Pro

Fact of the Day
DID YOU KNOW?
Of all private country clubs, 41% include tennis as an amenity. Of all the private facilities that have tennis courts, 46% have tennis pro shops.

Source: Longitudes Group Green Grass database
THE INDUSTRY
Through the first 8 months of 202`1, the website registered more than 5 million web impressions, up more than 1 million from the previous reporting period of 2020
Read More
Hilton Head Island, S.C., club expands practice facility; regrasses golf course's tees, greens and fairways; enhances indoor teaching and practice center
Read More
7-day audio course will debut during Ryder Cup week; Lessons include Montgomerie’s drills for increased focus and alertness, how to save up to 6 shots per round
Read More
Available for consumers to purchase at bluedeltajeans.com; Americans to wear custom-made denim jeans, featuring Ryder Cup logo on back pocket, to team's welcome dinner
Read More
FEATURES
Lisa O’Hurley went outside the box to build a women's golf apparel brand
Lohla Sport founder and CEO Lisa O'Hurley joins 'The ModGolf Podcast' to discuss how the Indy 500 and a 'Seinfeld' catch phrase helped differentiate her apparel brand
#QOTD
"Build something 100 people love, not something 1 million people kind of like."
— Brian Chesky
CALENDAR

NOVEMBER
9-10: National Golf Course Owners Association Multi-Course and Resort Operators Retreat 2021, Monterey, Calif. | Info
21-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL