Why Lisa O’Hurley went outside the box to build an apparel brand

Lohla Sport founder and CEO Lisa O'Hurley joins the 'ModGolf Podcast' to discuss how the Indy 500 and a 'Seinfeld' catch phrase helped differentiate her apparel brand

ModGolf Podcast — S10 E05

How does a new women's golf apparel brand elbow its way into the market? Well, for one, it can sponsor a car in the Indianapolis 500.

Lisa O'Hurley, CEO and founder of Lohla Sport, joins host Colin Weston on the "ModGolf Podcast" to discuss the value that partnerships and timing play in launching an entrepreneurial endeavor.