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| Wednesday Sep 30, 2026 |
A COMEBACK BOOST
NBC received a nice ratings boost from the United States' comeback to win the Presidents Cup Sunday. The network totaled 2 million viewers for the final round, its highest total since 2017 (2.3. million). The Americans won 9.5 of the available 12 points on Sunday to erase a three-point deficit and win 17-13. Two years ago, when the Americans rolled to an 18.5-11.5 win in Montreal, NBC averaged 1.37 million viewers on the final day.
POLL OF THE WEEK
RADICAL CHANGE
Should international team competition eliminate singles play and consist only of foursomes and fourball matches?
>> Vote
Last week: Are you in favor of the new eligibility criteria and membership categories for the PGA Tour's Championship and Challenger series? | Results
QUESTION OF THE WEEK
ALL THE PRESIDENT'S MEN
What are your takeaways from the 16th Presidents Cup?
>> Respond
Last week: What are your thoughts on the PGA Tour's eligibility criteria and membership categories for its Championship and Challenger series that begin in 2028? | Read
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Trailing by three points entering Sunday singles, Team USA mounted a historic 9-2 rally to snatch a 17-13 Presidents Cup win as the Internationals' magic evaporated.
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➡️ Members clash over 'toxic' Scottish golf club takeover bid (and an American is behind it)
Sandra Dick | Golfweek | Read
➡️ Jackson Koivun's Presidents Cup performance sparks massive betting surge for 2027 Masters
Cameron Jourdan | Golfweek | Read
➡️ If not now, then when for the Internationals?
Kevin Van Valkenburg | Fried Egg Golf | Read
➡️ Cara Banks' question to Scottie Scheffler was completely fair. So was Scheffler's answer
Christopher Powers | Golf Digest | Read
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Organized by Fairways to Heaven Golf Travel, the intimate event at Lahinch and Doonbeg returns in May 2027 to offer five days of links golf, hospitality and connection.
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RECENT DROPS
🎧 | ▶️ CONTENT CLUBHOUSE
One-Way Ticket: Alissa Kacar
Guests: Alissa Kacar, golf content creator, media personality and social media host of the former Farmers Insurance Open on the PGA Tour.
Listen | Watch | Archives
▶️ GOLF INNERVIEW WITH ANN LIGUORI
Ireland golf boom: Championships put country in global tourism spotlight
Guest: Alison Metcalfe, executive vice president, North America, Tourism Ireland.
Listen | Archives
Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.
Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.
The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
>> Sign Up
SEPTEMBER
30: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info
OCTOBER
1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info
NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info
JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
