Thursday Oct 01, 2026
FIRST THOUGHT

A BLIP OR TREND?

Rounds played nationally were down 5% in August, according to the National Golf Foundation. On the surface, perhaps not a huge issue, but August marked the second consecutive month in which the year-over-year rounds played percentage was down. July checked in at 3.6%. But all is not lost. Heading into the final third of the year, rounds played are still 1% ahead of last year’s record-setting total.

POLL OF THE WEEK

RADICAL CHANGE
Should international team competition eliminate singles play and consist only of foursomes and fourball matches?
>> Vote

Last week: Are you in favor of the new eligibility criteria and membership categories for the PGA Tour's Championship and Challenger series? | Results

QUESTION OF THE WEEK

ALL THE PRESIDENT'S MEN
What are your takeaways from the 16th Presidents Cup?
>> Respond

Last week: What are your thoughts on the PGA Tour's eligibility criteria and membership categories for its Championship and Challenger series that begin in 2028? | Read

Teen CEO Kate Korngold hits the sweet spot in youth golf apparel
Frustrated by pro shops that ignored teen girls, 14-year-old Kate Korngold built Featherie — a player-tested golf line that has expanded outside the northeast to more than 100 clubs.
GOLF INDUSTRY NEWS
This new technology combines power, performance and reliability with advanced safety features
Read More
Format creates a flexible path for Five Iron franchise growth, incorporating the brand’s tour-level technology and experience to a smaller, 24/7-access model
Read More
Indiana native’s career includes eight years as an assistant at Augusta National
Read More
The Pacific Palisades, California, club will also launch The Riviera Foundation at the Oct. 11 event
Read More
The Marco Island, Florida, destination features two resort-private courses
Read More
READ, WATCH, LISTEN

➡️ A field of dreams for pollinators
Andrew Hartsock | GCM | Read

➡️ California golf tee-time scheme busted, twin brothers facing prison time
Greg Gottfried | Golf Digest | Read

➡️ Nate Smith to face Andrew Bailey in 36-hole final at Sand Valley Resort
David Shefter | USGA | Read

ICYMI
Clang of destiny: USA’s Sunday singles surge stuns Internationals
Trailing by three points entering Sunday singles, Team USA mounted a historic 9-2 rally to snatch a 17-13 Presidents Cup win as the Internationals' magic evaporated.
TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 | ▶️ CONTENT CLUBHOUSE
One-Way Ticket: Alissa Kacar
Guests: Alissa Kacar, golf content creator, media personality and social media host of the former Farmers Insurance Open on the PGA Tour.
Listen | Watch | Archives

▶️ GOLF INNERVIEW WITH ANN LIGUORI
Ireland golf boom: Championships put country in global tourism spotlight
Guest: Alison Metcalfe, executive vice president, North America, Tourism Ireland.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Graphic Design Manager
Francis Ouimet Scholarship Fund
Norton, Massachusetts | Info

▪️Studio Golf Instructor
PGA Tour Superstore
Lady Lake, Florida | Info

▪️COO / General Manager
Shanty Creek Resorts
Bellaire, Michigan | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

>> Sign Up

CALENDAR

OCTOBER
1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.