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| Thursday Oct 08, 2026 |
EDITOR'S NOTE
In observance of the Columbus Day/Indigenous Peoples Day holiday weekend there will be no The First Call | Extra Substack edition Saturday, Oct. 10, nor will The First Call be published Monday, Oct. 12.
POLL OF THE WEEK
THE GAME BETWEEN THE EARS
There is a belief that golf is 90% mental. Do you agree?
>> Vote
Last week: Should international team competition eliminate singles play and consist only of foursomes and fourball matches? | Results
QUESTION OF THE WEEK
HEAD GAMES
What mental exercises do you perform before or during a round of golf?
>> Respond
Last week: What are your takeaways from the 16th Presidents Cup? | Read
ProtoConcept Golf: Partners with Dormie Golf Workshop to launch an exclusive collection of handcrafted leather headcovers in a black and red colorway. ... The Clubs of Stonebridge Ranch: The private in McKinney, Texas, reopens its renovated No. 1 course on The Hills Course following a major redesign by Lanny Wadkins and Kurt Bowman. ... The Experience Golf: The London-based golf travel company hires GMS Agency to direct its global communications and media strategy. ... Johnnie-O: The lifestyle apparel brand launches its 2026 Lodge Collection, expanding its signature fall lifestyle line with new technical fabrics and seasonal colorways. Built around the classic Lodge Shirt, the collection features shackets, sweaters and jackets designed for cold-weather layering. ... Business in Golf: The Dublin, Ireland-based media company launches the Business in Golf 100, an annual global list recognizing leaders, founders, and innovators shaping the golf industry. ... Amy Sport: The women's golf apparel brand previews its "Good Lies Only" Spring/Summer 2027 collection, scheduled for release in January 2027. ... World Golf Hall of Fame: Announces its Class of 2027 finalists, including Jim Furyk, Corey Pavin, Justin Rose, Adam Scott, Cristie Kerr, Liselotte Neumann, Inbee Park and Dottie Pepper. The final selection will be revealed in December ahead of the July 12, 2027 induction ceremony in St Andrews, Scotland.
RELATED: Industry press releases | Industry press release videos
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RECENT DROPS
🎧 CONTENT CLUBHOUSE
Against the Odds: Ryan French, Monday Q Info
Guest: Ryan French, founder and editor of Monday Q Info.
Listen | Archives
🎧 GOLF INNERVIEW WITH ANN LIGUORI
Ireland golf boom: Championships put country in global tourism spotlight
Guest: Alison Metcalfe, executive vice president, North America, Tourism Ireland.
Listen | Archives
Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.
Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.
The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
>> Sign Up
NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info
JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
