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| Wednesday Oct 14, 2026 |
THE 12-HOLER
➡️ The National Golf Foundation reports that 99% of the courses in its national database are either 9- or 18-hole courses. Of the remaining 1%, 141 are alternative courses ranging from 3 to 22 holes, and about 30 are 12-hole courses. That alone is not the story. The fact that more than half of those 30 have opened in the past 10 years, with another dozen 12-holers in the pipeline, is the tale of a trend.
POLL OF THE WEEK
FOR BETTER OR WORSE
Has LIV Golf brought about change that benefitted professional golf?
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Last week: There is a belief that golf is 90% mental. Do you agree? | Results
QUESTION OF THE WEEK
LASTING LEGACY
When the dust settles on LIV Golf, what impact will the upstart tour have had on professional golf?
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Last week: What mental exercises do you perform before or during a round of golf? | Read
Old Westbury Country Club: The private Old Westbury, New York, club reopens following a comprehensive 27-hole renovation of the 1962 William Mitchell layout, led by architecture firm Silva & Johnson, Ltd. ... East West Matches: Ten USGA champions highlight the 36-player field for the 2026 East West Matches, Nov. 6–8 at Maridoe Golf Club in Carrollton, Texas. Captained by Trip Kuehne for the West and Paul Simson for the East, the biennial Ryder Cup-style amateur competition divides top mid-amateur and senior golfers by the Mississippi River to compete across three days of team and singles matches.
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Ware shares the inspiring story of how a friendly bet on himself with his wife led to immediate popularity and a full-time career as a golf content creator.
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The First Call readers reveal how they tackle the mental game, offering routines centered on single swing thoughts, deep breathing and target commitment.
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Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.
Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.
The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
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NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info
JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
