The First Call 11-23-2021

FIRST THOUGHT

Thirty-nine percent of business travelers — those who traveled at least three times a year for work before the pandemic — believe they will never travel for work again, according to a Morning Consult survey of 2,200 U.S. adults in late October.

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READ, WATCH, LISTEN

> Japanese golf buyout plays like a long par-4
[Jeffrey Goldfarb | Reuters | Read]

> Turf schools: Small colleges, great heights
[Howard Richman | GCMOnline.com | Read]

> PGA Tour is boosting bonuses, prize money for stars; FedEx Cup jumps to $75 million
[Eamon Lynch | Golfweek | Read]

> Greens with Envy 33: Myrtle Beach and beyond
[Golf Course Industry | Listen]

FACT OF THE DAY

DID YOU KNOW?

The e-commerce channel now represents 18% of all golf balls sold in the USA. Green grass, Off Course, and Sporting goods and Mass Merchants make up the other 82%

Source: Longitudes Group Market Value Model 2021

INDUSTRY NEWS

NBC Sports Next installs 1,000th G1

Golf course business-management platform also installed at the 100th golf course in the Troon portfolio — Currie Municipal Golf Complex in Midland, Mich.

Precision Pro Golf unveils ACE Smart Speaker

Innovative technology combined with high-quality audio creates functional, entertaining package

Golftec’s Brad Skupaka earns Colorado PGA Section award

Skupaka, the company's director of teaching quality, earns professional development award

Rain or Shine Golf announces 7 deals for Black Friday / Cyber Monday

Ideas range from portable launch monitors to hitting mats and simulator packages that utilize the company’s proprietary components

PrideSports replaceable spikes worn in multiple tour wins

Respective winners of the PGA Tour’s RSM Classic, European Tour’s DP World Tour Championship and LPGA's CME Group Tour Championship relied on the company’s cleat solutions

Golfforever launches pre-sale of golf training aid

Product bridges fitness with weighted club technology and instruction for safe, effective golf training

Tagmarshal announces Canadian award winners

Performance is rewarded based on benchmarking data and measured course results

Signed: By Srixon and Cleveland Golf, Brooks Koepka to join its Tour staff. Koepka will play Srixon's driver, irons and golf, along with Cleveland Golf's wedges. He will also carry a Srixon staff bag.

NEWS AND FEATURES

Harnessing the power of design to reinvent golf experiences

PuertaCortes-14 Pitch and putt (2)(1).jpeg

Agustín Piza, founder and architect at Piza Golf Design, joins the 'ModGolf Podcast' to share his thoughts on design thinking and its impact on new golf experiences

#QOTD

"Mistakes are the growing pains of wisdom."

— William George Jordan

CALENDAR

NOVEMBER
23-24: World Golf Expo 2021, Hainan, China | Info

JANUARY
25-28: PGA Merchandise Show, Orlando, Fla. | Info

FEBRUARY
5-10: GCSAA Conference and Trade Show, San Diego, Calif. | Info
19-23: CMAA World Conference and Club Business Expo, San Diego, Calif. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.