Friday Apr 19, 2024
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

During Masters week, Sergio Garcia blamed the media for the fracture between LIV Golf and the PGA and European tours. Who do you believe is at fault?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

BUSINESS
Caddiemaster facilitates the day-to-day operations of Black Desert’s caddie program providing forecaddie services to guests of the St. George, Utah, course
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Company to lead staff building and elevate the member experience at the historic club
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Company unveils golf, entertainment venue in Westchester County
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GolfForever certified coaches learn how to quickly identify parts of a student’s body that may be hindering their swing and then use GolfForever to improve those deficiencies
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Program debuts in select markets, initially including Chicagoland, Texas, the Mid-Atlantic and Northeast U.S.
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Golf footwear brand partners with College Golf Experience to impact tournaments, junior golfers, and college coaches
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Year-round indoor facility offers Denver-area golfers a fitting experience at the Mile High City’s indoor golf entertainment social club
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LIV Golf, New Era Cap: Announce a multiyear partnership in which New Era Cap will become the official cap of the LIV Golf League. Through the agreement, New Era Cap products will be worn by LIV Golf players and will be prominently featured at all LIV Golf events, with products also available on LIVGolf.com.

CLUBS AND COURSES
Course architect Rees Jones will oversee the $9 million transformation of the course in Boca Raton, Florida
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The 2029 Junior PGA Championships to be held at Kiawah Island's Ocean Course and Turtle Point in South Carolina
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Kauai, Hawaii, club will address three key areas of the course — bunker renovations, cart path upgrades and agronomic enhancements
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Golfers will get a chance to play golf at Ohio Stadium in Columbus, Ohio
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Invited: Announces the grand opening of the renovated clubhouse at the prestigious Atlanta National Golf Club in Georgia. As part of a multi-million reinvestment project, renovation work at the clubhouse began in 2023 and focused on giving the clubhouse a more modern, updated look inside through strategic investments in its golf training facilities, dining and entertainment offerings and meeting spaces.

COMPETITION
Tournament, sponsored by Golfzon Range Little Ferry, will be held at Black Bear Golf Club in Franklin, New Jersey, at Crystal Springs Resort
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Twenty world top-25 players, including world No. 1 Nelly Korda and No. 2 Lilia Vu, major champions Danielle Kang and Lexi Thompson, and LPGA winner Rose Zhang headline field for April 25-28 LPGA event
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Winner of the May 6 event at Upper Montclair Country Club in New Jersey will earn an exemption into the LPGA Tour’s Cognizant Founders Cup
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Men’s divisions will compete March 1-3; Women’s divisions to be contested March 8-10 at Reynolds Lake Oconee in Greensboro, Georgia
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Adaptive golf championship to be held on PGA Golf Club's Tom Fazio-designed Ryder Course in Port St. Lucie, Florida
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GEAR
Brand ambassador won by four shots to claim his ninth career victory
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PXG continues to expand its on-course offerings with device that has an Adaptive Slope for tournament legality
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Ben Hogan Golf Equipment: Launches the new PTx Tour line of irons, which offer a blend of distance, consistency and trajectory control. The irons leverage four different forged 1025 carbon steel construction to deliver the best feel and consistency. The line starts at $899.99 and is available to order directly from BenHoganGolf.com.

Stuburt: Former Masters champions Charl Schwartzel and Sergio Garcia, along with Joaquin Niemann, helped the apparel brand make its Masters debut. All three LIV Golf players wore clothing from the bespoke Stuburt x LIV team ranges.

MEDIA

Epson Tour: Announces an extension of its partnership with GKLive.TV, a sports streaming service, to provide exclusive live coverage of 10 events this season, including the LPGA Senior Championship. Streaming for the 2024 season began at the Atlantic Beach Classic in late March and will continue at eight more events throughout the season, concluding with the Epson Tour Championship in October. In addition, GKLive.TV will also stream the LPGA Senior Championship in May.

PEOPLE
Phelps will oversee KemperSports’ growing portfolio of properties across the Northeast
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Hubbard will oversee irrigation and construction projects at golf courses, country clubs and resorts, as well as sports fields, in the western half of the United States
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In partnership with the Golf Coaches Association of America, seven divisional winners were announced for March
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Cohen Private Ventures: Unveils the New York Golf Club and its four-player roster ahead of the inaugural 2025 TGL season. The NYGC features Rickie Fowler, Xander Schauffele, Matt Fitzpatrick and New York-native Cameron Young.

LPGA Foundation: Names Susan Pikitch as the new chair of the LPGA Foundation Board of Directors. Pikitch is the chief financial officer at the United States Golf Association. Pikitch became the first CFO of the USGA in 2015, and she also oversees the USGA Museum and Library, the USGA Foundation, facilities, information technology and the GHIN platform and golfer app. 

Terranea Resort: Names Marc Marini as the new director of golf and Andrew Price as head golf professional and group sales coordinator for the Rancho Palo Verdes, California, club. 

PHILANTHROPY
Worley, Idaho, course donates $10,000 to nonprofit Inland NW Veterans’ Group
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The collaboration aims to support the men and women who served in the United States Armed Forces, by providing them with opportunities to compete, socialize and remain active through golf
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Relationship is in fifth year as organizations agree to a multiyear extension
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RangeGoats GC: LIV Golf team launches its community impact program, Goats Give Back, in cooperation with Convoy of Hope, a nonprofit that serves more than 250 million people globally. The team will donate a goat to Convoy of Hope for every team it beats during the LIV Golf season. Goats provide families with better nutrition and the opportunity to make an income by selling dairy products, and can also be the first step in helping families and communities build a path toward sustainability.

TECHNOLOGY
Hog Neck Golf Course in Easton, Maryland, adds Power Tee units to its range
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