Monday Apr 15, 2024
FIRST THOUGHT

After Scottie Scheffler became the fourth youngest player to win multiple Masters on Sunday, a logical question to ask is: How many more can he win? At 27 years, 9 months and 24 days, Scheffler sits behind only Jack Nicklaus, Tiger Woods and Seve Ballesteros in that category. That trio won a combined 11 Masters titles. He also joined Nicklaus and Woods as the only players to win multiples Masters and Players Championship titles.

IN THIS ISSUE

> TFC Inbox: Are changes needed for Augusta National, the Masters? | Read
> Design Notes: Beau Welling rejuvenates historic Atlanta Country Club | Read

QUESTION OF THE WEEK

During Masters week, Sergio Garcia blamed the media for the fracture between LIV Golf and the PGA and European tours. Who do you believe is at fault?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

TFC Inbox: Are changes needed for Augusta National, the Masters?
While it is hard to find fault with the club's handling of the course and year's first major, readers of The First Call have a few tweaks in mind
Design Notes: Beau Welling rejuvenates Atlanta Country Club
John Colligan and Trey Kemp overhaul Texas’ Meadowbrook; Florida’s Killearn gains a new Chris Wilczynski-designed nine

INDUSTRY NEWS
Course architect Rees Jones will oversee the $9 million transformation of the course in Boca Raton, Florida
Read More

Terranea Resort: Names Marc Marini as the new director of golf and Andrew Price as head golf professional and group sales coordinator for the Rancho Palo Verdes, California, club.

Cohen Private Ventures: Unveils the New York Golf Club and its four-player roster ahead of the inaugural 2025 TGL season. The NYGC features Rickie Fowler, Xander Schauffele, Matt Fitzpatrick and New York-native Cameron Young.

Stuburt: Former Masters champions Charl Schwartzel and Sergio Garcia, along with Joaquin Niemann, helped the apparel brand make its Masters debut. All three LIV Golf players wore clothing from the bespoke Stuburt x LIV team ranges.

Ben Hogan Golf Equipment: Launches the new PTx Tour line of irons, which offer a blend of distance, consistency and trajectory control. The irons leverage four different forged 1025 carbon steel construction to deliver the best feel and consistency. The line starts at $899.99 and is available to order directly from BenHoganGolf.com.

LPGA Foundation: Names Susan Pikitch as the new chair of the LPGA Foundation Board of Directors. Pikitch is the chief financial officer at the United States Golf Association. Pikitch became the first CFO of the USGA in 2015, and she also oversees the USGA Museum and Library, the USGA Foundation, facilities, information technology and the GHIN platform and golfer app.

Invited: Announces the grand opening of the renovated clubhouse at the prestigious Atlanta National Golf Club in Georgia. As part of a multi-million reinvestment project, renovation work at the clubhouse began in 2023 and focused on giving the clubhouse a more modern, updated look inside through strategic investments in its golf training facilities, dining and entertainment offerings and meeting spaces.

Epson Tour: Announces an extension of its partnership with GKLive.TV, a sports streaming service, to provide exclusive live coverage of 10 events this season, including the LPGA Senior Championship. Streaming for the 2024 season began at the Atlantic Beach Classic in late March and will continue at eight more events throughout the season, concluding with the Epson Tour Championship in October. In addition, GKLive.TV will also stream the LPGA Senior Championship in May.

RangeGoats GC: LIV Golf team launches its community impact program, Goats Give Back, in cooperation with Convoy of Hope, a nonprofit that serves more than 250 million people globally. The team will donate a goat to Convoy of Hope for every team it beats during the LIV Golf season. Goats provide families with better nutrition and the opportunity to make an income by selling dairy products, and can also be the first step in helping families and communities build a path toward sustainability.

READ, WATCH, LISTEN

> Scottie Scheffler unstoppable and wins another Masters green jacket
[Doug Ferguson | Associated Press | Read]

> Tiger Woods finishes Masters with his highest score as a pro, sets sights on upcoming majors
[Steve Reed | Associated Press | Read]

> Tiger Woods makes first public comments on meeting with Saudi PIF head Yasir Al-Rumayyan
[Adam Schupak | Golfweek | Read]

#QOTD
"My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength."
— Michael Jordan
TFC PODCAST NETWORK

DRIVER$: INSIDE THE GOLF INDUSTRY
Golf’s new take on the customer service imperative
Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How Anthony Netto is changing adaptive golf
Paraplegic and master golf instructor joins host Ann Liguori to discuss the benefits of the VertaCat, an all-terrain mobility rider
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

THE MODGOLF PODCAST
Creating a new type of golf
T36 Golf co-founders David Hinkle and Rio Valeriano join host Colin Weston to discuss flipping the script on traditional golf and redefining the sport for a new generation of golfers
[Listen | More 'The ModGolf Podcast' episodes]

WHERE TO NEXT?

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Liberty Corner, New Jersey | Info

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CALENDAR

MAY
8-9: National Golf Day, Washington, D.C. | Info
13-15: IAGTO European Convention, Andalucia, Spain | Info

JUNE
17-19: IAGTO North America Golf Tourism Convention,
Boyne Falls, Michigan | Info

JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info

SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info

View complete calendar

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