Tuesday Apr 16, 2024
FIRST THOUGHT

According to the National Golf Foundation, more than 123 million Americans consumed golf in some fashion in 2023, a number that’s up 14% over the past five years. Consumed is defined as playing on a golf course or at a golf entertainment venue, but also watching tournament broadcasts or streaming such series as Netflix’s "Full Swing."

IN THIS ISSUE

> 'The ModGolf Podcast': BucketGolf founder and CEO Tyler Simmons | Listen
> TFC Inbox: Are changes needed for Augusta National, the Masters? | Read
> Design Notes: Beau Welling rejuvenates historic Atlanta Country Club | Read

QUESTION OF THE WEEK

During Masters week, Sergio Garcia blamed the media for the fracture between LIV Golf and the PGA and European tours. Who do you believe is at fault?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

TFC PODCAST NETWORK

THE MODGOLF PODCAST
Turning a homemade golf game into a global business
Tyler Simmons, CEO and founder of BucketGolf, joins host Colin Weston to share the story of his creation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
Golf’s new take on the customer service imperative
Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How Anthony Netto is changing adaptive golf
Paraplegic and master golf instructor joins host Ann Liguori to discuss the benefits of the VertaCat, an all-terrain mobility rider
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

INDUSTRY NEWS
Program debuts in select markets, initially including Chicagoland, Texas, the Mid-Atlantic and Northeast U.S.
Read More
Company unveils golf, entertainment venue in Westchester County
Read More
Company to lead staff building and elevate the member experience at the historic club
Read More
Worley, Idaho, course donates $10,000 to nonprofit Inland NW Veterans’ Group
Read More
Brand ambassador won by four shots to claim his ninth career victory
Read More
READ, WATCH, LISTEN

> Nelly Korda rides streak of four wins into LPGA's first major, but where can she take the tour?
[Beth Ann Nichols | Golfweek | Read]

> Jon Rahm tells Spanish newspaper he noticed 'hostile attitudes' from former tour acquaintances at Augusta
[Christopher Powers | Golf Digest | Read]

> The 18 handicap who’s spending billions on golf
[Ben Cohen | Wall Street Journal | Read]

#QOTD
"It is better to be feared than loved, if you cannot be both."
— Niccolo Machiavelli
ICYMI
TFC Inbox: Are changes needed for Augusta National, the Masters?
While it is hard to find fault with the club's handling of the course and year's first major, readers of The First Call have a few tweaks in mind
Design Notes: Beau Welling rejuvenates Atlanta Country Club
John Colligan and Trey Kemp overhaul Texas’ Meadowbrook; Florida’s Killearn gains a new Chris Wilczynski-designed nine
WHERE TO NEXT?

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Make Golf Your Career

> Senior Director Golf Technology Product Management and Mapping Services
PGA Tour
Ponte Vedra Beach, Florida | Info

> Operations Specialist
ezLocator
Addison, Texas | Info

> Project Manager
United States Golf Association
Liberty Corner, New Jersey | Info

View a complete listing of Make Golf Your Career jobs
> View a complete listing of Florida State Golf Association jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

MAY
8-9: National Golf Day, Washington, D.C. | Info
13-15: IAGTO European Convention, Andalucia, Spain | Info

JUNE
17-19: IAGTO North America Golf Tourism Convention,
Boyne Falls, Michigan | Info

JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info

SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.