Guest: Kevin Liddle, head of retail at St. Andrews Links, St. Andrews, Scotland.
Description: Liddle shares what it takes to lead retail at one of the most iconic destinations in golf. From serving a truly global customer base to curating assortments that reflect both tradition and innovation, Liddle shares insights into the unique balance of storytelling, exclusivity and accessibility that defines the St Andrews retail experience. Liddle also touches on sustainability, team training and how to deliver exceptional service to guests experiencing a once-in-a-lifetime visit.
Talking Points:
▪️ The role of history, storytelling, and exclusive merchandise in creating a memorable retail experience at St. Andrews Links.
▪️ Curating product assortments for an international audience, including private label, personalization and emerging retail trends.
▪️ Incorporating sustainability into vendor partnerships, product sourcing and retail operations.
▪️ Elevating customer service through staff training, product knowledge, and strong retail leadership.