Guest: Daniel Saloner, 'Short Game King,' golf content creator.
Description: Saloner, better known as 'Short Game King,' details his uniquely scientific approach to content creation and explains how his obsessive pursuit of audience and engagement drives him, and shapes his content. Plus, how he manages online criticism, and the challenges of enjoying the game he loves while it has become a very public and full-time job.
Talking Points:
> Daniel Saloner's golf origin story
> Self-auditing his content
> Searching for what works and eliminating what doesn't
> Dealing with online criticism and using it as motivation
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