Noah Schwartz: How to thrive in the Wild West of golf content creation

May 31, 2025 | 6:51 PM

Guest: Noah Schwartz, Content creator manager and founder of Touch Grass Sports.

Description: Schwartz shares insights into the management side of golf's new show business. He explains how managing golf content creators is similar to repping pro athletes or Hollywood stars, and everyone in the business is constantly evolving to thrive in the "Wild West" that is the golf content space.

Talking Points:
> The manager/talent relationship in golf content
> Working with and competing against other agencies in the tight circles of golf social media
> The unique beginning to his career and relationship with blind University of Southern Cal football player Jake Olson
> The rapid growth of golf social media and where it's heading

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