Guests: Sean Guerrero, co-founder, Digital Golf Collective and executive producer of "This is Golf" on CBS.
Description:
In this episode, Guerrero shares his story with host Nathan Moore. It's a journey that coincides with the rapid rise of the creator economy. As co-founder of the Digital Golf Collective, one of the first influencer marketing agencies, Guerreo was among the initial leaders to see how content creators would change the way golf coverage is consumed, and it's paid off. Now the executive producer for "This is Golf" on CBS, he's living one heckuva life that's taken him to the game's ultimate sites, and he's got a few stories to tell.
Talking Points:
▪️ The strategies and winners from the early golf social media days.
▪️ How brands adapt to the rapid growth of the creator economy.
▪️ His personal experience riding the rise of social content as a now imperative marketing channel.
▪️ His role at CBS and stories from golf's bucket list destinations.
Follow Sean Guerrero: Instagram
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