A unique case study in golf destination marketing

Mar 06, 2025 | 4:12 PM

Guest: Sam MacPhail, CEO, Golf Prince Edward Island.

Description: MacPhail joins Sports and Leisure Research Group's Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.

Talking Points:

> Sam MacPhail's career arc and vision for marketing a unique golf destination
> Critical success factors for building demand
> Consensus management and working with multiple member properties
> Reaching both Canadian and American golfers
> Finding unique selling points and leveraging points of differentiation

"Driver$: Inside the Golf Industry" archive: View