Guest: Whitey O'Malley, owner of Saddleback Golf Club and incoming president of the National Golf Course Owners' Association.
Description: O'Malley joins host Jon Last for a wide-ranging discussion about how golf facilities are leveraging technology to create operational efficiencies while maintaining exceptional customer service.
Talking Points:
▪️ Finding the right balance between frictionless service delivery and high touch.
▪️ Automation transforms agronomic and course maintenance operations.
▪️ Implications and lessons for public facility deployment of dynamic pricing solutions.
Archives: Driver$: Inside the Golf Industry | View