Guests: Casa de Campo Resort and Villas' Gilles Gagnon, golf director emeritus, and Jason Kycek, director of sales and chief marketing officer.
Description: For 50 years, Casa de Campo Resort and Villas in La Romana, Dominican Republic, has been an innovative resort that continues to break new ground in the Caribbean. Gagnon and Kycek unpack the impetus behind the property's reinvention and major transformation with Sports & Leisure Research Group's Jon Last and David Klein.
Talking Points:
▪️ Pete Dye's initial vision and the development and evolution of a classic resort.
▪️ Marketing transformation and strategies to create and modernize the property.
▪️ How a golf-first approach integrates with other resort amenities to create a multi-faceted resort offering that meets the needs of today's traveler and second home buyer.
▪️ How a community focus can seamlessly blend real estate, golf and resort amenities with an eye toward sustainability.
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