Guests: Hosts Jon Last and David Klein from Sports and Leisure Research Group.
Description: Last and Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.
Talking Points:
▪️ Macroeconomic and cultural realities that will drive the business of golf.
▪️ The high tech vs high touch conundrum and how the industry can best meet customers where they are.
▪️ The real impact of AI — separating hype from reality.
▪️ Why the most effective golf marketing will adhere to "The Four Es," a new construct that will resonate with the market.
▪️ Updated golfer attitudinal and behavioral trends and their implications.
▪️ Key priorities from leading golf facility owners and operators.
Archives: Driver$: Inside the Golf Industry | View