Marketing Today

Betting on partnerships to amplify your brand

Marketing Today — Kristin Warfield

Kristin Warfield is vice president of partnerships at Churchill Downs Inc., home of the Kentucky Derby since 1875. During her 12 years at the historic racetrack, she has championed significant growth in the track’s partnership development and activation efforts. It includes new and expanded relations with Longines, the official timekeeper of the Kentucky Derby and title sponsor of the Kentucky Oaks; Woodford Reserve, the presenting sponsor of the Kentucky Derby; and MassMutual, among many other alliances.