How Jim Plumb uses growing old to his business advantage

While the golf industry seeks to attract a younger demographic, the co-founder of the Fore! Sixty online community joins 'The ModGolf Podcast' to share how he engages golfers over 60


Jim Plumb, co-founder of Fore! Sixty, joins host Colin Weston to talk about his purpose through a personal battle with skin cancer and shares the competitive advantage that being a senior citizen brings to the game. Fore! Sixty is an online community and podcast dedicated to enhancing the game for golfers age 60 and over with age-relevant information.

"I have inside of me a curious drive that just wants to keep going and keep learning. Personally, it helps me stay active, keep my brain moving and I love it," Plumb says.

Click above to listen and find more "The ModGolf Podcast" episodes here.

To view a separate "The ModGolf Podcast" YouTube interview with Plumb, click here.