Whiskers adding color to mundane market

Co-founder Kyle Groth joins 'Behind the Golf Brand' podcast to discuss what differentiates his brand's shoelaces from his competitors and the move into the golf market

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Whiskers co-founder Kyle Groth joins "Behind the Golf Brand" and host Paul Liberatore to discuss the shoelace brand that is bringing color to an otherwise mundane market.

RELATED: Deconstructing the ordinary: The birth of Whiskers

To listen, click above. For more "Behind the Golf Brand" episodes, click here.