GUEST: Jamie Handler, president, Ibcool Athleisure Wear.
DESCRIPTION: Handler joins host Ann Liguori to reflect on the brand’s 10th anniversary and reveals the secrets behind sustaining an apparel business in a competitive market.
TALKING POINTS:
▪️ Ibcool's innovative Icefil cooling technology and UPF 50+ sun protection, signature features of the brand’s performance fabrics.
▪️ Handler on how he got his start in the garment industry and the experiences that shaped his career.
▪️ What it takes to build, grow and sustain a successful apparel brand in today’s competitive marketplace.
▪️ The brand's new Seamless Collection and how it’s attracting a younger generation of consumers.
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