Guest: Rob Tankard, managing director, J.Lindeberg UK.
Description: Tankard joins "Grapes and Greens" host Niall Flanagan to discuss the brand's evolution, its Swedish heritage, the influence of fashion on modern golf and how J.Lindeberg continues to challenge traditional perceptions of golf apparel. Tankard also also shares his insights into the changing landscape of the golf industry, the importance of brand identity and the growing connection between golf, luxury and lifestyle.
Talking Points:
▪️ Rob Tankard's career and how he came to lead J.Lindeberg in the United Kingdom.
▪️ Golf's traditionally conservative approach to clothing, and J.Lindeberg's role in changing that evolution.
▪️ J.Lindeberg's position at the intersection of fashion, sport and lifestyle.
▪️ The importance of brand ambassadors in making the J.Lindeberg name relevant to a broader audience.
▪️ The future golf fashion.