Guest: Debbie Shatzer, territory and strategic sales manager with Mint Green, the U.S. distributor of Nike Golf.
Description: Shatzer shares with host Justine Cook her journey from finance professional to longtime golf merchandiser and sales leader, bringing a distinct perspective from both sides of the business. Drawing on more than 30 years of experience in golf retail, Shatzer discusses the importance of strong buyer-vendor relationships, how merchandisers can make the most of buying meetings and what sales representatives wish retailers understood about their role. Shatzer also explores the evolution of golf retail, emerging industry trends and practical advice for building meaningful partnerships that drive success for both retailers and brands.
Talking Points:
▪️ Insights from more than 30 years in golf retail and the transition from merchandise management to outside sales.
▪️ Building strong buyer-vendor relationships through collaboration, communication and mutual understanding.
▪️ The evolution of golf retail, from expanding merchandise categories and technology to creating unique shopping experiences.
▪️ Preparing for productive buying appointments through inventory analysis, vendor scorecards and honest feedback.