PGA of America announces programming for Industry Stage presented by CapTech at 2024 PGA Show

Presentations on growth of the game, coaching and PGA HOPE headline three-day schedule

FRISCO, Texas (Jan. 17, 2023) — The PGA of America Industry Stage presented by CapTech at the 71st PGA Show will offer a full schedule of programming from the PGA of America in collaboration with golf organizations, business leaders and top coaches Jan. 23-26, in Orlando, Fla.

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest running and largest global business gathering. Thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world will come together to source new products from more than 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and business of golf. 

The PGA of America Industry Stage, formerly the PGA Forum Stage, was introduced in 2007 by the PGA of America to provide the game’s leaders with an unprecedented opportunity to reach thousands of attending industry professionals on key matters that impact the golf industry. 

“The schedule this year for the PGA Industry Stage is filled with incredible individuals who are leading our industry in topics that PGA of America Golf Professionals and other industry professionals will greatly benefit from,” said PGA of America President John Lindert, PGA Director of Golf at the Country Club of Lansing in Lansing, Michigan. “The PGA Show is the perfect place every year to not only network with others, but learn from industry leaders in their respective field. We hope that by making these individuals accessible for discussion you will come away with greater knowledge that will help you improve the game and your business."

The PGA Industry Stage presented by CapTech is located front and center on the Show Floor within the PGA of America Hub. The Hub will additionally feature several Association program and partner resources, including the Omni PGA Frisco Resort, PGA Coach and PGA REACH, the 501(c)(3) charitable foundation of the PGA of America.

2024 PGA of America Industry Stage presented by CapTech Schedule:*Program details are subject to change.

Wednesday, January 24
Grow the Game the Player
10-11 a.m.
Moderated by Roger Steele - Kemper Sports Community Advisor, #MakeGolfCool & Youth Golf Advocate
Joe Smith, PGA - KemperSports, PGA General Manager, Swenson Park Golf Course
Cameron Dinkins - PGA WORKS Leader
Abby Liebenthal - President & Founder, Fore the Ladies, Inc.

Recruitment & Retention
11 a.m. – 12 p.m.
John Easterbrook Jr., PGA - Chief Membership Officer, PGA of America
Dr. Rich Ballinger, PGA - Director, Sam Houston State University PGA Golf Management
Todd Sammons, PGA - Director, Member Education Programming, PGA of America
Kyle Helms, PGA - Director, Accreditation & University Programming, PGA of America

TGL – Technology Driven Team Golf
12-1 p.m.
Andrew Macaulay – CTO, TMRW Sports
Scott Armstrong – VP Competition Technology, TMRW Sports
Roberto Castro – Director, CapTech

Growing Junior Golf - Engaging Customers of Today and Tomorrow
1-1:45 p.m.
Ryan Dailey, PGA - Operation 36 - Co-Founder, GM
Ryan Graff - First Tee - Vice President, Programs
Adam Heieck - Youth on Course - Executive Officer
Steve Tanner - PGA of America - Sr. Director, Player Engagement
Tom Watson - Watson Links - Founder
Moderated by Lauren Thompson - NBC Sports Next Media Personality

GameChanger & Player Engagement Awards
1:45-2:30 p.m.
Moderated by Lauren Thompson - NBC Sports Next Media Personality

We Love this Game, PGA of America Brand Campaign Conversation
3 - 4 p.m.
John Lindert, PGA - PGA of America President, Director of Golf at the Country Club of Lansing
Fahad Zahid - Senior Director, Brand and Digital Marketing, PGA of America
Kristen Herlihy - Head of Marketing, Omaha Productions
Eric Lohman, PGA - General Manager, Monarch Beach Golf Links
David Martin - Founder & President, Catalyst Branding
Moderated by Jeff Price - Chief Commercial Officer, PGA of America

2024 PGA of America National Award Winners
4-4:30 p.m.
Moderated by Brian Crowell, PGA - General Manager, Trump Golf Links at Ferry Point

PGA of America Golf Professional Happy Hour
4:30-5:30 p.m.

U.S. Kids Awards Ceremony
6-7 p.m
Moderated by Brian Crowell, PGA - General Manager, Trump Golf Links at Ferry Point

Thursday, January 25
CapTech Kick-Off
8:45-9 a.m.

Share Your Story
9-9:30 a.m.
Moderated by Kennie Sims, PGA - Senior Director, PGA REACH Impact, PGA of America
Jim Beatty - President, Jim Beatty Golf Ventures, LLC
R. Shawn Summerville- Founder, CEO Ebony Greens, LLC
Stacey Stewart - Founder/Creative Director, aCouture, LLC

Make Golf Your Thing
9:30-10:30 a.m.
Michael Williams 
Laura Diaz

2024 Golf Business Trends, Questions & Outlook
10:30-11 a.m.
David Lorentz - Chief Research Officer, National Golf Foundation

Coaching for Success
11 a.m. - 12 p.m.
Moderated by Will Robins,PGA - CEO, RGX
Joey Anders, PGA - Head Teaching Professional, Brookhaven Country Club
Eric Thielsen, PGA - PGA Director of Instruction, X-Golf Columbus
Jake Hutt, PGA - Co-founder, Chief Golf Officer, Dryvebox 

New Golfer Engagement
12-1 p.m.
Adeel Yang – Co-Founder and CEO, Dryvebox
Ryan Engle – Founder and CEO, Golf+ VR 
Damian Cosby, PGA – Executive Director, National Links Trust
Roberto Castro – Director, CapTech 

1-2 p.m.
Kennie Sims, PGA - Senior Director, PGA REACH Impact, PGA of America
Judy Alvarez, PGA, - Director of Instruction, Monarch Country Club
Chris Nowak - PGA HOPE Ambassador

SIRIUS XM Coaches Town Hall
2-3 p.m.
Michael Breed, PGA - Host, A New Breed of Golf
David Leadbetter, PGA - David Leadbetter Golf Academy
Trish Holt, PGA - Head Professional, Fields Ranch at PGA Frisco
Tim Cusick, PGA - Head Coach, PGA of America Coaching Center
Moderated by Debbie Doniger - Director of Instruction, GlenArbor Golf Club & SIRIUSXM PGATOUR Radio Co-Host 

Poster Signing
3:-3:30 p.m.PGA Show Poster Signing with Lee Wybranski, President of Lee Wybranski Art & Design 

Pitch Tank
3:30-4:30 p.m.
David Leadbetter, PGA - Founder of Leadbetter Swing Aids and Leadbetter Golf Academies
Kevin Herrington - CEO and Founder of Harrington Enterprises 
Mike Locker – Co-founder of Locker Innovations
Derek Locker – Co-founder of Locker Innovations
Carolin Pinegger – Social Media Personality & Golf Entrepreneur
Santiago Mari – Product engineer & business development expert 
Jay Adya - Managing Partner, Elysian Park Ventures
Moderated by Hally Leadbetter - Host, Commentator, Producer

Pitch Tank Happy Hour
4:30-5:30 p.m.

Friday, January 27

Leadbetter Coaching Presentation
9-10 a.m.
David Leadbetter, PGA - World renowned PGA Hall of Fame instructor
Santiago Mari – Senior Leadbetter Certified Instructor
Anthony Netto – Founder “Stand Up and Play Foundation”, Inventor of the "Paragolfer-Vertacat"
The PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center, Jan. 24– 26, for exhibits and a full schedule of industry events. PGA Show details and industry professional registration are available at 

About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at and follow us on “X”, Instagram and Facebook.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

Media Contacts:
Jesse Dodson, PGA of America,
Sherry Major, PGA Golf Exhibitions,